Have you been wondering if your website needs a digital makeover?
If you are thinking about getting a digital makeover, it is probably time. Think of it this way. Have you ever seen a company use the same advertisement over and over again? Or, maybe a company who never changes their commercial for years? If you haven’t updated your website in a while, you’re basically showing the same ad over and over. When patients go to your website and nothing is ever changed, your patients might not come back to the site. Or, they might decide to go with another dentist.
Well, the more they see the same thing, pretty soon your patients would start to notice that your company seemed a bit ‘stuck’, and then they’ll begin completely tune out your messaging altogether. And, your competition can take advantage of this, and they can use this to leverage patients and potential new patients away from your business.
Using the same site layout and content you’ve had for months, or even years, is the digital equivalent of running a print ad that never changes from one week to the next. At best, it’s a waste of your hard-earned advertising dollars, and at worst, an outdated, stagnant website is actually costing you money.
The good news is that giving your website a digital makeover is quick, easy, and more affordable than you’d expect – especially when you factor in the number of views your website will get once it’s easy (and enjoyable) for people to visit you online.
So, what happens when you update your website?
- Your search engine rankings will rise
- You will improve user navigation
- Your click-through rates increase
- Your website will be more responsive (ie. Desktop, tablet, and mobile friendly)
- You will improve conversions with better forms and clickable phone number
- You will improve your branding
- Customers will be able to connect with you easier
Remember, the goal of your website is to provide valuable information that people are searching for. For many of your new patients, your website is the first impression of your business. If your website doesn’t match your brand or values, then it is time for a digital makeover for your website. It is important for your website to updated and have keyword rich content. A digital makeover is a click away. Our digital marketing experts are here to help you create the best first impression for you and your practice.
What ways do you ask for reviews? Share your thoughts in the comments section below!
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