What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. Search engines, like Google or Bing, use an algorithm to determine how and where your website ranks. According to statcounter.com, 89% of all internet searches in North America are done on Google; 6% are done on Bing, and 3% are done on Yahoo! Your website competes with 100’s of other websites every day. How you rank and where you rank depends on how your website is optimized.
So how can you help ensure your website to rank?
First of all, you should focus on is your website content. As a dentist, your web pages should focus on your practice. You can talk about different dental procedures and each dental procedure you offer should have its own separate page. And, you can showcase your staff or before and after pictures. Just remember, each page needs to have relevant copy centered on dental.
What about keywords?
Next, remember to use keywords. Keywords help search engine algorithms determine if your website offers valuable information that potential patients might be searching for. Most people ask, “How do I know what keywords to use?” Well, you are in luck! You can use several products, like Google’s Keyword Finder, to lookup keywords. More importantly, you can even do local keyword searches to help figure out what people in your area are searching for. Once you have your keywords, make sure you optimize each page.
Does website speed affect ranking?
Another thing that these algorithms look for is your page or website speed. Furthermore, low speed can deter your website from ranking. Some things that might cause your website to be slow can be large images or outdated plugins. Therefore, remove items that might slow down your site.
Speaking of images, all the images on your website should be optimized. Alt tag or alternative text needs to be added to each image. So, if an image is not loading correctly, alt tags tell search engines what the image is and the relevant keywords the end user is searching for.
And, what about content?
Lastly, update your content frequently. Just because you have content on your website, doesn’t mean you are finished. You need to update your website copy often to help boost your ranking. One way you can help with relevant copy is through a blog. Cause, sites with dynamic content tend to get more traffic and rank better than sites that don’t change.
Finally, SEO might seem overwhelming but it is valuable to how your website will appear when someone is searching for a dentist near me or dental implants. SEO doesn’t happen overnight. You can’t just set it and forget it. You have to monitor and adjust your content. Search engine optimization will help you move from page 2 to page 1.
What ways have you optimized your website? Tell us in the comments section below!
Share this Post