SEO and Search Engine Optimization

What is SEO & How Do I Improve My Ranking?

Lauren Tighe Blog, SEO, Website 11 Comments

What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. Search engines, like Google or Bing, use an algorithm to determine how and where your website ranks. According to, 89% of all internet searches in North America are done on Google; 6% are done on Bing, and 3% are done on Yahoo! Your website competes with 100’s of other websites every day. How you rank and where you rank depends on how your website is optimized.

So how can you help ensure your website to rank?

New Content on the website is important. Get to typing!

First of all, you should focus on is your website content. As a dentist, your web pages should focus on your practice. You can talk about different dental procedures and each dental procedure you offer should have its own separate page. And, you can showcase your staff or before and after pictures. Just remember, each page needs to have relevant copy centered on dental.

What about keywords?

Optimize your site with keywords and make sure to optimize!

Next, remember to use keywords. Keywords help search engine algorithms determine if your website offers valuable information that potential patients might be searching for. Most people ask, “How do I know what keywords to use?” Well, you are in luck! You can use several products, like Google’s Keyword Finder, to lookup keywords. More importantly, you can even do local keyword searches to help figure out what people in your area are searching for. Once you have your keywords, make sure you optimize each page.

Does website speed affect ranking?

Website should load fast. Slow loading pages can rank less than sites that load fast.

Another thing that these algorithms look for is your page or website speed. Furthermore, low speed can deter your website from ranking. Some things that might cause your website to be slow can be large images or outdated plugins. Therefore, remove items that might slow down your site.

Speaking of images, all the images on your website should be optimized. Alt tag or alternative text needs to be added to each image. So, if an image is not loading correctly, alt tags tell search engines what the image is and the relevant keywords the end user is searching for.

And, what about content?

New information and new content helps with your search engine ranking.

Lastly, update your content frequently. Just because you have content on your website, doesn’t mean you are finished. You need to update your website copy often to help boost your ranking. One way you can help with relevant copy is through a blog. Cause, sites with dynamic content tend to get more traffic and rank better than sites that don’t change.

Finally, SEO might seem overwhelming but it is valuable to how your website will appear when someone is searching for a dentist near me or dental implants. SEO doesn’t happen overnight. You can’t just set it and forget it. You have to monitor and adjust your content. Search engine optimization will help you move from page 2 to page 1.

 I Need Help With SEO

What ways have you optimized your website? Tell us in the comments section below!

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Comments 11

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  4. The most important thing people should do is focus on the on-page SEO first. Get that right because it’s easy, but also it’s still super important.

    Focus on ranking #1 for your brand name as an “easy” milestone to hit first too.

  5. Good post! The points you have highlighted by this post for improving search engine rank page are very advantageous for all the business.It looks like 2018 will be an exciting year for SEOThank you for your Post!

  6. Building backlinks can be a time-consuming, boring process. You can outsource the process to an agency and pay a lot of money, or you can do it yourself.

  7. Thank you so much for the informative and interesting post I like your points which you have discussed over here, great job. Thanks for sharing such a interesting post ever.

  8. Hey there, first of all thank you so much for this post and honestly i was searching for the same information from last few days. Keep posting and keep sharing.

  9. Great post I totally agree with you,This is most essentials point to be focused on how to improve ranking. I went through all the content which you shared seems like really interesting to read and understand them keep it up great quality content you have shared which I really appreciated.

  10. Wow, Nice Information. Keyword research is the most important to rank the website and On page optimization and off page optimization important.

    Thank you for sharing.

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