photo of a lynx cat, get it backlinks?

What Are Backlinks And Why Are They Important?

Lauren Tighe Blog, Content, SEO 24 Comments

Your website needs quality backlinks so it will be discovered by potential clients. So, what are backlinks and why are they important?

What are backlinks?

A backlink is a link from one website or webpage to your website. The more authoritative a website is, the backlink will be considered higher quality. While it is important to have backlinks to your website, you should be focusing on getting quality backlinks.

Why are backlinks important?

Backlinks are a great indicator that your website is important or is an “influence.” Backlinks are important because they help with the popularity of your website on search engines, specifically Google. Think of backlinks in terms of being a recommendation. Google wants nothing more than to provide their users with quality content that they are searching for. So if other websites are “recommending” (backlink) your website, then google views that as high-quality content that the search is looking for.

SEO and Backlinks intertwine

What does Google look for in backlinks?

Backlinks represent the most important metric for SEO. When crawling the web, Google looks for your website’s backlinks. Google is trying to understand how your pages are connected to one other and in what ways. Google looks for the number of referring sites, the authority of the website that is linking to your site, the age of the referring site, the relevancy of the site, links that are inside website copy vs. being in a widget or plugin, plus more.

How do I get quality backlinks?

There are a lot of ways to get quality backlinks. First, think in terms of content. One way is to get backlinks through infographics. They provide content, are easy to read, easy to share and can link back to your website. Guest blogging is another great way to link to your website, gain exposure, and build your reputation. Another way is to be interviewed. Not only can your website be linked, but you will be positioning yourself as an expert in your field. There are a lot of ways to get quality links

It is important to continue building backlinks. Also, be sure to stay away from “link farms.” Link farms are a set of web pages created with the sole aim of linking to a target page, in an attempt to improve that page’s search engine ranking. This can cause a negative effect on the way google views your website if it thinks you are using unethical ways of increasing your website rank. Are you not sure how you rank for backlinks? We can help you with a site audit! Contact us below!

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What ways do you help build backlinks? Share your thoughts in the comments section below!

 

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Comments 24

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  23. You easily build backlinks to your pages, but also boost your existing backlinks, and pass on the link juice to your own pages.

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