Facebook Updates You Should Know About

lucentspot Analytics, Blog, Digital Marketing, Facebook, Social Media Leave a Comment

Facebook is shaking up their c-suite after the recent controversy and uncertainty between Facebook and their privacy policies. How does this effect your dental practice? New leadership may mean changes in the Facebook platform. From changing executives to updating metrics, in this post we will talk about all of the Facebook updates you need to know. New Executives Following the …

How to Use Quora Question Retargeting in Dental Marketing

lucentspot Blog, Digital Marketing, Pay-Per-Click, Social Media 1 Comment

It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …

Chatbots

Can a Chatbot Improve Patient Communication?

lucentspot Blog, Dental Coaching, Patient Experience, Phone Calls, Practice Technology, Website Leave a Comment

Patients today want a quick, easy way to book their appointments. Long gone are the days of carefully typing a phone number onto a keypad. Today patients want to click to call, or better yet, type to schedule with chatbot. Everyone from Google to Facebook to dental specific tech companies have developed tools to allow dental offices to schedule patients …

Increase Treatment Plan Acceptance Rates as an Introvert

lucentspot Blog, Dental Coaching, Patient Experience, Team Building Leave a Comment

We hear the same story from dentists across the country. They love practicing dentistry. They want to improve their patient’s oral health. Their downfall? They are uncomfortable selling. Whether you are an introvert or extrovert, you can present treatment plans and sell them without worry. Below are our top tips for introvert dentists to increase their treatment plan acceptance rates. …

Facebook’s Creator Studio: What Is It?

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media, Video Marketing Leave a Comment

Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …

Free Facebook Tech Tools That Will Get Better Results For You

lucentspot Blog, Content, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Building a presence on Facebook can feel like an upward battle. Driving engagement, producing valuable content, all while pushing visits to your website and calls to your office can be exhausting! At Lucent Spot Marketing, we have compiled four free tools to help mitigate some stress and steer you and your practice in the right direction. No one knows the …

Thanksgiving

4 Ways To Say Thanks To Your Patients This Thanksgiving

Sara Feipel Uncategorized Leave a Comment

Thanksgiving is this Thursday. Your office may not be open this week, but you can still say thank you to your patients. Here are four ways that you can give thanks to your patient in your office or online. 1. Thanksgiving Thank You Post Before or on Thanksgiving Day, post a thank you for your patients on your social media …

Body Language

Use Body Language To Improve Communication in Your Dental Office

Sara Feipel Blog, Dental Coaching, Team Building Leave a Comment

In your practice, it is key to understand body language. This can not only improve the connection with your team, but it can also make your patients feel more comfortable. Simply, body language is everything that is not spoken. As people, we use this skill when we talk to others — even if we do not realize it. More specific …

Improve Your Front Desk to Improve Your Office

Sara Feipel Blog, Dental Coaching, Patient Experience, Phone Calls, Team Building Leave a Comment

Yes, the latest technology and skills can get your more patients, but if your front staff is not invested in your success it will be hard to grow. The front staff is usually the first point of contact for patients. Their point of view, attitude, and helpfulness reflect on your entire practice. So, they should put your practice in a …

Acquire

First Steps After Acquiring a Dental Practice

Sara Feipel Blog, Dental Coaching Leave a Comment

First, everyone has a different experience. Some acquire a well-established practice while others acquire¬†a practice with little to no online or community recognition. This may be your first practice or this may be your fifth. No matter the case, here are a few tips to start advertising your new practice. And by the way, congrats! 1. Employee Buy-in Your staff …