Below you'll find a list of all posts that have been tagged as “smm”
Facebook is shaking up their c-suite after the recent controversy and uncertainty between Facebook and their privacy policies. How does this effect your dental practice? New leadership may mean changes in the Facebook platform. From changing executives to updating metrics, in this post we will talk about all of the Facebook updates you need to know. New Executives Following the …
Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …
Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …
Thanksgiving is this Thursday. Your office may not be open this week, but you can still say thank you to your patients. Here are four ways that you can give thanks to your patient in your office or online. 1. Thanksgiving Thank You Post Before or on Thanksgiving Day, post a thank you for your patients on your social media …
Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …
Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we …
