Tips and Tricks

5 WEBSITE DESIGN TRICKS ALL DENTISTS SHOULD USE

Maria Brooks Blog, Digital Marketing, SEO, Website Leave a Comment

Gone are the days when a customer calls a dentist’s office to ask for more information. In this digital era, a customer feels more comfortable looking for credibility online. Although the latter may still work for some, people, including those who weren’t as exposed to technology in their early years, have found digital assistance to be more convenient and all-encompassing …

Tips to Get More Google Reviews

lucentspot Blog, Digital Marketing, Google My Business, Uncategorized Leave a Comment

When potential patients search for your practice online, one of the first things they do is read online reviews. If you have a few reviews or proportionately more negative reviews, then you may be letting potential customers leave before they even walk in your front door. Below are a few tips to help your practice gain more google reviews. 1. …

How to Use Quora Question Retargeting in Dental Marketing

lucentspot Blog, Digital Marketing, Pay-Per-Click, Social Media 1 Comment

It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …

Latest Digital Marketing Trends People Are Really Crazy About

lucentspot Blog, Digital Marketing, SEO, Social Media, Website Leave a Comment

Don’t get caught blind-sighted by a digital marketing trend in 2019. Here is compilation of the dental digital marketing trends you need to know to increase your online presence in 2019. 1. Confidence with Micro Moments The second top digital marketing trend was coined by Google called, Micro Moments. Today, patients research every detail of their dental experience before their appointment. …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 3 Comments

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

Dental Competitors

Four Ways to Distinguish your Practice from Dental Competitors

Sara Feipel Blog, Dental Coaching Leave a Comment

The dental practice down the street may act like dental marketing is easy, but it is not. No, it is far from easy. A quality brand takes months and years to build. To compete with the practice in town, you need a strategy. To start, read the tips below and you will be on your way to a distinguished practice from dental …

Acquire

First Steps After Acquiring a Dental Practice

Sara Feipel Blog, Dental Coaching Leave a Comment

First, everyone has a different experience. Some acquire a well-established practice while others acquire a practice with little to no online or community recognition. This may be your first practice or this may be your fifth. No matter the case, here are a few tips to start advertising your new practice. And by the way, congrats! 1. Employee Buy-in Your staff …

metrics

Digital Metrics to Pay Attention to on Social Media – Awareness

Sara Feipel Blog, Marketing, Social Media 2 Comments

Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …

How Can a Blog Grow My Dental Practice?

Sara Feipel Blog, Content, Marketing 1 Comment

Many dentists underestimate the importance of a dental blog when growing their practice. Some view blogs as an exclusive tool for social media influencers and creative writers. However, this is not the case. Especially for a dental blog. Below are a few reasons why adopting a dental blog is beneficial to grow your dental practice. Why Should I Have A Dental …