Below you'll find a list of all posts that have been tagged as “SEO”
Gone are the days when a customer calls a dentist’s office to ask for more information. In this digital era, a customer feels more comfortable looking for credibility online. Although the latter may still work for some, people, including those who weren’t as exposed to technology in their early years, have found digital assistance to be more convenient and all-encompassing …
Google has demonstrated, yet again, their commitment to helping businesses and consumers meet through Google search results. Over the years, Google has implemented metrics and previews to help users find the content they want quickly. Below, we’ll explain the new Google search results feature and how the update may effect your dental practice. Google Search Results Update To help users …
When potential patients search for your practice online, one of the first things they do is read online reviews. If you have a few reviews or proportionately more negative reviews, then you may be letting potential customers leave before they even walk in your front door. Below are a few tips to help your practice gain more google reviews. 1. …
It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …
Don’t get caught blind-sighted by a digital marketing trend in 2019. Here is compilation of the dental digital marketing trends you need to know to increase your online presence in 2019. 1. Confidence with Micro Moments The second top digital marketing trend was coined by Google called, Micro Moments. Today, patients research every detail of their dental experience before their appointment. …
Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …
The dental practice down the street may act like dental marketing is easy, but it is not. No, it is far from easy. A quality brand takes months and years to build. To compete with the practice in town, you need a strategy. To start, read the tips below and you will be on your way to a distinguished practice from dental …
First, everyone has a different experience. Some acquire a well-established practice while others acquire a practice with little to no online or community recognition. This may be your first practice or this may be your fifth. No matter the case, here are a few tips to start advertising your new practice. And by the way, congrats! 1. Employee Buy-in Your staff …
Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …
Many dentists underestimate the importance of a dental blog when growing their practice. Some view blogs as an exclusive tool for social media influencers and creative writers. However, this is not the case. Especially for a dental blog. Below are a few reasons why adopting a dental blog is beneficial to grow your dental practice. Why Should I Have A Dental …