SEO - Search engine optimization

SEO & Why it is Important to Your Practice

Lauren Tighe Blog, Content, SEO Leave a Comment

What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. First of all, SEO is an ongoing, long-term plan to increase a website’s ranking on Google, Bing, and other search engines. And, …