When potential patients search for your practice online, one of the first things they do is read online reviews. If you have a few reviews or proportionately more negative reviews, then you may be letting potential customers leave before they even walk in your front door. Below are a few tips to help your practice gain more google reviews. 1. …
Best Ways to Divide Your Dental Marketing Budget
Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …
New Dentists – First Steps Toward a Profitable Practice
Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …
4 Ways Patient Referrals and Reviews Have Changed
Before the explosion of the internet, patient referrals and reviews were mostly face-to-face recommendations between a patient and a non-patient. These recommendations could occur outside a neighbor’s home, at a friend’s dance recital, or at the grocery store. Today, patient referrals take place on Facebook recommendations, Google Reviews, text messages, and referral programs. A new patient’s first point of contact with your …
GOOGLE MY BUSINESS: How Can It Improve My Ranking?
What is Google My Business? Google My Business is a free tool that uses Google Search and Google Maps to help manage your business online. First of all, Google uses Google My Business to verify you are a legitimate business and determine the relevance of your business to what a person is searching for. Also, GMB helps establish the distance between …