When potential patients search for your practice online, one of the first things they do is read online reviews. If you have a few reviews or proportionately more negative reviews, then you may be letting potential customers leave before they even walk in your front door. Below are a few tips to help your practice gain more google reviews. 1. …
How to Use Quora Question Retargeting in Dental Marketing
It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …
Latest Digital Marketing Trends People Are Really Crazy About
Don’t get caught blind-sighted by a digital marketing trend in 2019. Here is compilation of the dental digital marketing trends you need to know to increase your online presence in 2019. 1. Confidence with Micro Moments The second top digital marketing trend was coined by Google called, Micro Moments. Today, patients research every detail of their dental experience before their appointment. …
Four Ways to Distinguish your Practice from Dental Competitors
The dental practice down the street may act like dental marketing is easy, but it is not. No, it is far from easy. A quality brand takes months and years to build. To compete with the practice in town, you need a strategy. To start, read the tips below and you will be on your way to a distinguished practice from dental …
Digital Metrics to Pay Attention to on Social Media – Awareness
Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …
Hashtag Guide- Why and What to Tag
If you’re still baffled that the pound sign is now called a hashtag — it’s okay. Truly, internet speed is exponentially quickening. However, you can get ahead of the curve. Below are a few tips from our marketing experts of why and what to tag on social media. Why Hashtag Simply, a hashtag metastasizes a conversation. A conversation begins around …
SEO & Why it is Important to Your Practice
What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. First of all, SEO is an ongoing, long-term plan to increase a website’s ranking on Google, Bing, and other search engines. And, …
What is SEO & How Do I Improve My Ranking?
What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. Search engines, like Google or Bing, use an algorithm to determine how and where your website ranks. According to statcounter.com, 89% of …