Below you'll find a list of all posts that have been tagged as “Marketing Budget”
Small businesses, like your dental practice, can now easily create Facebook Ads that meet your goals and target the right people. On May 7, 2019, Facebook announced a new ad feature that optimizes ongoing Facebook Ads. Let’s jump into how this update can help you. What’s New With Facebook Ads? Unless you are boosting an already existing post, creating a …
Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …
It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …
Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …
Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …
Understanding how much to invest in your dental marketing budget for your practice is not as hard as you think. Dentists go to school to be dentists. We often hear dentists say that they don’t understand marketing and don’t know what they need to invest in. So, we constantly see dentists take the shotgun approach – meaning they take their …