Campaign Budget Optimization

Facebook Update – CBO in Advertising Campaigns

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …

How to Use Quora Question Retargeting in Dental Marketing

lucentspot Blog, Digital Marketing, Pay-Per-Click, Social Media Leave a Comment

It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …

Facebook’s Creator Studio: What Is It?

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media, Video Marketing Leave a Comment

Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 3 Comments

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

Invest in Dental Marketing Budget

Dental Marketing Budget: How Much Should I Invest?

Lauren Tighe Blog, Marketing 1 Comment

Understanding how much to invest in your dental marketing budget for your practice is not as hard as you think. Dentists go to school to be dentists. We often hear dentists say that they don’t understand marketing and don’t know what they need to invest in. So, we constantly see dentists take the shotgun approach – meaning they take their …