SEO and Search Engine Optimization

What is SEO & How Do I Improve My Ranking?

Lauren Tighe Blog, SEO, Website 11 Comments

What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. Search engines, like Google or Bing, use an algorithm to determine how and where your website ranks. According to statcounter.com, 89% of …