Small businesses, like your dental practice, can now easily create Facebook Ads that meet your goals and target the right people. On May 7, 2019, Facebook announced a new ad feature that optimizes ongoing Facebook Ads. Let’s jump into how this update can help you. What’s New With Facebook Ads? Unless you are boosting an already existing post, creating a …
Top Five Social Media Mistakes Dentists Make
If your practice has its own social media accounts, congratulations! You are off to a great start of interacting with current and potential patients online. If your practice does not have a social media account, don’t worry! In this blog post we will tell you what not to do and what you should do to make the most out of …
Facebook Updates You Should Know About
Facebook is shaking up their c-suite after the recent controversy and uncertainty between Facebook and their privacy policies. How does this effect your dental practice? New leadership may mean changes in the Facebook platform. From changing executives to updating metrics, in this post we will talk about all of the Facebook updates you need to know. New Executives Following the …
Facebook Update – CBO in Advertising Campaigns
Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …
Facebook’s Creator Studio: What Is It?
Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …
Why Instagram Cannot Be Treated Like Just Another Social Media Network
Instagram is as similar to Facebook and Twitter as the Sahara desert is to the Arctic tundra. Yes, both are deserts, but they both require different tools. You won’t bring a snow plow to the hot Sahara desert and, likewise, you wouldn’t bring shorts and a beach towel to the icy Arctic tundra. Thus, you shouldn’t use one set of …