Campaign Budget Optimization

Facebook Update – CBO in Advertising Campaigns

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …

How to Use Quora Question Retargeting in Dental Marketing

lucentspot Blog, Digital Marketing, Pay-Per-Click, Social Media Leave a Comment

It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …

Chatbots

Can a Chatbot Improve Patient Communication?

lucentspot Blog, Dental Coaching, Patient Experience, Phone Calls, Practice Technology, Website Leave a Comment

Patients today want a quick, easy way to book their appointments. Long gone are the days of carefully typing a phone number onto a keypad. Today patients want to click to call, or better yet, type to schedule with chatbot. Everyone from Google to Facebook to dental specific tech companies have developed tools to allow dental offices to schedule patients …

Facebook’s Creator Studio: What Is It?

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media, Video Marketing Leave a Comment

Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …

Free Facebook Tech Tools That Will Get Better Results For You

lucentspot Blog, Content, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Building a presence on Facebook can feel like an upward battle. Driving engagement, producing valuable content, all while pushing visits to your website and calls to your office can be exhausting! At Lucent Spot Marketing, we have compiled four free tools to help mitigate some stress and steer you and your practice in the right direction. No one knows the …

Thanksgiving

4 Ways To Say Thanks To Your Patients This Thanksgiving

Sara Feipel Uncategorized Leave a Comment

Thanksgiving is this Thursday. Your office may not be open this week, but you can still say thank you to your patients. Here are four ways that you can give thanks to your patient in your office or online. 1. Thanksgiving Thank You Post Before or on Thanksgiving Day, post a thank you for your patients on your social media …

Email Marketing Computer

Dental Email Marketing: 7 Tips to Build Stronger Relationships with Patients

Maria Brooks Blog, Digital Marketing, Email Marketing, Marketing Leave a Comment

Running a dental office isn’t always smooth sailing. You must take into consideration every facet of patient relations. It isn’t a quick patient fix wherein you can send them on their way and expect to see them again and again. Your service transcends the four corners of your dental clinic and you may need to go above and beyond to …

Making an infographic

Infographics – Basic Steps to Begin Designing and Writing Today

Sara Feipel Blog, Branding, Content, Facebook, Graphic Design, Marketing, Social Media Leave a Comment

Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we …

Bubble speech with cut out phrase "marketing" in the paper.

12 Reasons You Should Invest in Marketing

Lauren Tighe Blog, Content, Marketing, Reviews, SEO, Social Media, Website Leave a Comment

You need to invest in marketing. Marketing is a great way to increase production, get new patients, and build relationships with your current patients. If you are not sure if you need to invest in marketing, here are 12 reasons why you should invest in marketing. So, You Should Invest in Marketing if… You don’t have a marketing plan. Step …

How Will the Recent Facebook Update Affect my Business?

Lauren Tighe Blog, Facebook, Social Media Leave a Comment

Recently, Mark Zuckerberg announced that Facebook would begin shifting towards promoting more content by family and friends and less by companies and brands. He said, “We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to help you have more meaningful social interactions.” …