metrics

Digital Metrics to Pay Attention to on Social Media – Awareness

Lauren Tighe Blog, Marketing, Social Media 2 Comments

Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …

team

Staff Strategies — Develop a Stronger Team

Lauren Tighe Blog, Team Building, Uncategorized Leave a Comment

In your dental practice, management can make or break your office’s success. Make an environment that team members feel happy and safe within. This will help your team grow and thrive. Below are a few tips to help your practice prosper. 1. Team Bonding An activity such as a holiday party, a day at the escape room, or a lunch-in …

Dental Marketing Mistakes

Dental Marketing Mistake — 10 Common Tactics Dentists Should Avoid

Lauren Tighe Blog, Content, Dental Coaching, Digital Marketing, Marketing, Team Building, Website 3 Comments

Failed ads are an added cost for your office. Yes, it’s a dental marketing mistake, but you can grow from it. Now, you can learn from the 10 common dental marketing mistakes. 1. Little to no ‘social media’ talk After making a Facebook, Twitter, and Google My Business page share them with patients. Thus, promote social media by adding a hyperlink …

New Dentists – First Steps Toward a Profitable Practice

Lauren Tighe Blog, Branding, Dental Coaching, Digital Marketing, Marketing, Patient Experience, Reviews 1 Comment

Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …

Aesop’s Fable: A Tale of Team Building

Lauren Tighe Blog, Dental Coaching, Team Building

Do you know the importance of Team Building? When you don’t understand that each person in your office is important, then the group dynamics can fall apart. Knowing how each individual person responds to conflict could stop some major stress and tension within the group down the road. Have you ever heard of Aesop’s Fable: The Belly and the Members? Well, the fable …

Hey Marketing…Support Your Front Office Staff!

Lauren Tighe Blog, Branding, Dental Coaching, Marketing, Team Building

We all know marketing is responsible for lead generation. But, just because you bring in the leads, it doesn’t mean that they will turn into patients. The front office staff or the people in your office who answer the phones are responsible for turning that lead into a patient. So, what’s the problem? The problem is, more often than not, front …