Below you'll find a list of all posts that have been tagged as “Call To Action”
Gone are the days when a customer calls a dentist’s office to ask for more information. In this digital era, a customer feels more comfortable looking for credibility online. Although the latter may still work for some, people, including those who weren’t as exposed to technology in their early years, have found digital assistance to be more convenient and all-encompassing …
Facebook is shaking up their c-suite after the recent controversy and uncertainty between Facebook and their privacy policies. How does this effect your dental practice? New leadership may mean changes in the Facebook platform. From changing executives to updating metrics, in this post we will talk about all of the Facebook updates you need to know. New Executives Following the …
Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …
It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …
Patients today want a quick, easy way to book their appointments. Long gone are the days of carefully typing a phone number onto a keypad. Today patients want to click to call, or better yet, type to schedule with chatbot. Everyone from Google to Facebook to dental specific tech companies have developed tools to allow dental offices to schedule patients …
Running a dental office isn’t always smooth sailing. You must take into consideration every facet of patient relations. It isn’t a quick patient fix wherein you can send them on their way and expect to see them again and again. Your service transcends the four corners of your dental clinic and you may need to go above and beyond to …
So, when a reader says “what now?” this is your cue. This is your golden ticket. Add your hook and pull them in. If you are a bit confused, that is normal. In the advertising world, the answer to “what now?” is the Call to Action (CTA). Typically, this is a short phrase of three to four words showing the …