Below you'll find a list of all posts that have been tagged as “branding”
Google has demonstrated, yet again, their commitment to helping businesses and consumers meet through Google search results. Over the years, Google has implemented metrics and previews to help users find the content they want quickly. Below, we’ll explain the new Google search results feature and how the update may effect your dental practice. Google Search Results Update To help users …
Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …
Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …
If a marketing budget sounds like a reward instead of a tool, stop right now. Grab a chair and let’s chat about your marketing budget. Really, it is not your, or anyone’s fault, but a marketing budget can sound far-fetched. Below are a few myths and their facts. Okay, let’s get started. 1. Myth: This is a dental practice, not a …
Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …
The way patients use media today is different from the way it was used 6 months ago. On June 20, 2018, Kevin Systrom, CEO of Instagram, introduced a new facet: Instagram TV (IGTV). Instagram is now the third largest social network, behind Facebook and Youtube. Thus, the social media giant should not be ignored. What is IGTV? Simply, you can use …
Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …
Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we …
We all know marketing is responsible for lead generation. But, just because you bring in the leads, it doesn’t mean that they will turn into patients. The front office staff or the people in your office who answer the phones are responsible for turning that lead into a patient. So, what’s the problem? The problem is, more often than not, front …
Historically, medical offices have focused on branding for “high touch” patients such as valuing face-to-face interactions (Interbrand). In contrast, “high tech” patients value technology and convenience driven interaction. Both groups are important but each requires unique branding tactics. Below are few ideas on how to brand your practice for “high touch” and “high tech” patients. “High Touch” Branding Above all, …