The way patients use media today is different from the way it was used 6 months ago. On June 20, 2018, Kevin Systrom, CEO of Instagram, introduced a new facet: Instagram TV (IGTV). Instagram is now the third largest social network, behind Facebook and Youtube. Thus, the social media giant should not be ignored. What is IGTV? Simply, you can use …
How Can a Blog Grow My Dental Practice?
Many dentists underestimate the importance of a dental blog when growing their practice. Some view blogs as an exclusive tool for social media influencers and creative writers. However, this is not the case. Especially for a dental blog. Below are a few reasons why adopting a dental blog is beneficial to grow your dental practice. Why Should I Have A Dental …
New Dentists – First Steps Toward a Profitable Practice
Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …
Enhance Customer Loyalty Through Branding
Branding is extremely important. Most people don’t realize that your brand is not only the face of your company, but it is actually a true reflection of your company. According to a recent Forbes article on branding, they claim, “it’s not enough to just have a brand — you also need to capitalize on it. Always be out there actively …
Marketing Campaigns That Get Results
What do I need to do to create killer marketing campaigns that get great results? Unfortunately, there isn’t a magic potion or one specific trick or tip that will give you an A+ marketing campaign. However, don’t fret! We have several strategies that you can implement that can help get you remarkable results. Strategy 1: Employee Engagement This might seem …