IGTV

Instagram Update: 1 Billion Users and IGTV – What Dentists Need to Know

Lauren Tighe Blog, Digital Marketing, Social Media, Video Marketing 1 Comment

The way patients use media today is different from the way it was used 6 months ago. On June 20, 2018, Kevin Systrom, CEO of Instagram, introduced a new facet: Instagram TV (IGTV). Instagram is now the third largest social network, behind Facebook and Youtube. Thus, the social media giant should not be ignored. What is IGTV? Simply, you can use …

How Can a Blog Grow My Dental Practice?

Lauren Tighe Blog, Content, Marketing 1 Comment

Many dentists underestimate the importance of a dental blog when growing their practice. Some view blogs as an exclusive tool for social media influencers and creative writers. However, this is not the case. Especially for a dental blog. Below are a few reasons why adopting a dental blog is beneficial to grow your dental practice. Why Should I Have A Dental …

New Dentists – First Steps Toward a Profitable Practice

Lauren Tighe Blog, Branding, Dental Coaching, Digital Marketing, Marketing, Patient Experience, Reviews 1 Comment

Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …

Digital marketing campaign

Marketing Campaigns That Get Results

Lauren Tighe Blog, Digital Marketing, Marketing Leave a Comment

What do I need to do to create killer marketing campaigns that get great results? Unfortunately, there isn’t a magic potion or one specific trick or tip that will give you an A+ marketing campaign. However, don’t fret! We have several strategies that you can implement that can help get you remarkable results. Strategy 1: Employee Engagement This might seem …