Facebook Updates You Should Know About

lucentspot Analytics, Blog, Digital Marketing, Facebook, Social Media Leave a Comment

Facebook is shaking up their c-suite after the recent controversy and uncertainty between Facebook and their privacy policies. How does this effect your dental practice? New leadership may mean changes in the Facebook platform. From changing executives to updating metrics, in this post we will talk about all of the Facebook updates you need to know. New Executives Following the …

Tips to Get More Google Reviews

lucentspot Blog, Digital Marketing, Google My Business, Uncategorized Leave a Comment

When potential patients search for your practice online, one of the first things they do is read online reviews. If you have a few reviews or proportionately more negative reviews, then you may be letting potential customers leave before they even walk in your front door. Below are a few tips to help your practice gain more google reviews. 1. …

Campaign Budget Optimization

Facebook Update – CBO in Advertising Campaigns

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …

How to Use Quora Question Retargeting in Dental Marketing

lucentspot Blog, Digital Marketing, Pay-Per-Click, Social Media 1 Comment

It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …

Free Facebook Tech Tools That Will Get Better Results For You

lucentspot Blog, Content, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Building a presence on Facebook can feel like an upward battle. Driving engagement, producing valuable content, all while pushing visits to your website and calls to your office can be exhausting! At Lucent Spot Marketing, we have compiled four free tools to help mitigate some stress and steer you and your practice in the right direction. No one knows the …

Dental Competitors

Four Ways to Distinguish your Practice from Dental Competitors

Sara Feipel Blog, Dental Coaching Leave a Comment

The dental practice¬†down the street may act like dental marketing is easy, but it is not. No, it is far from easy. A quality brand takes months and years to build. To compete¬†with the practice in town, you need a strategy. To start, read the tips below and you will be on your way to a distinguished practice from dental …