SEO - Search engine optimization

SEO & Why it is Important to Your Practice

Lauren Tighe Blog, Content, SEO Leave a Comment

What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

First of all, SEO is an ongoing, long-term plan to increase a website’s ranking on Google, Bing, and other search engines. And, a website is not going to just start ranking on the first page just because it is online. It takes a lot of hard work and effort to get the results that most people want to see. And, it doesn’t happen overnight. Bottom line…you can’t just set it and forget it. You have to monitor and adjust your content. Search engine optimization is what can help you move from page 2 to page 1.

So, why is SEO important to your practice?

Search engines, like Google or Bing, use an algorithm to determine how and where your website ranks. Furthermore, According to statcounter.com, 89% of all internet searches in North America are done on Google, 6% are done on Bing, and 3% are done on Yahoo!So, there are hundreds, maybe even thousands, of people and businesses that your website is competing with every day. How you rank and where you rank depends on how your website is optimized. If your website is not optimized, you could potentially be missing out on hundreds of potential patients. Imagine being able to go from 10 new patients a month to 30, just by getting your site in front of your target audience.

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It is not all about rank!

Furthermore, an optimized website means having meaningful content. So, offering more content on your site entices people to stay on your site longer. Google takes time on page and the number of page views into factor as well. If someone goes to your site and then immediately leaves, that hurts your authority in Googles eyes. Making sure you have a responsive and mobile friendly site is important too. And, the better the user experience, the more likely they will stay on your site. Lastly, go to your website. Are the services you offer on their own separate pages? Do you have a blog? If you type in, “Dental implants in ‘x city,’ does your practice appear? If you answered no to any of those questions, you should invest in SEO and optimize your website.

Therefore, we here at Lucent Spot Marketing take a unique approach to SEO through monthly phases that can help. From keywords, content, and website speed, all of these things can affect the way you appear in search engines. Here is how we help dental practices rank through our SEO phases.

  • Audit
  • Local Presence
  • Optimization
  • Additional Keyword Research
  • Competition and Cleanup
  • Sitemap and Robots
  • Schema Code
  • Secondary Search Optimization
  • Navigation
  • Performance
  • Maintenance

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Search Engine Marketing is not an easy task.

Finally, It takes time, patience, and an extreme amount of knowledge on Google’s algorithm to know how to get your website to appear on page one.  And, anyone who tells you that they can guarantee you a spot on page one, run! There is no guarantee.

Through SEO, we will push more visitors to your site and convert them to patients. We are here to help meet your business needs and help your dental practice grow. As a result, our marketing experts will build search engine friendly content for your website. Our goal is to help drive organic traffic to your site while moving up the ranks in search engines like Google or Bing. Contact us today to get started building your authority and claiming more visibility. You can’t miss out on new patients any longer!

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What questions do you have about SEO? Ask us in the comments section below!

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