What is your brand? How do you know if your logo is outdated? Not sure? What do you think your brand says about you and your dental practice? Take a look at the images below. Can you guess who they are based on their logo?
Guess the logo brands below:
Well, how many did you get right? People should recognize your logo without the brand name! If you were to take away your dental practices name and all that was left was the graphic, do you think people would recognize you?
When we ask this question to our clients, 9 times out of 10 the answer is always no! The majority of dental practices have their name and an image of a tooth. While it is easy to understand why most dental practices do this, it really isn’t the best way to set your practice apart from other dentists.
Rebranding your dental practice can help improve the overall value of your business. While some people just need to update their logo by making small changes, others have to go through a whole rebranding session in order to figure out what they think their brand stands for!
While rebranding can be daunting, in the long run, it could be the best move you could ever make. Most people do not understand is the intricacies of a brand. It should evoke feelings and emotion. When someone sees your logo or hears your name, they should smile. It tells people who you are, what you stand for, and sets expectations!
We encourage everyone to sit down with their staff and talk about what your dental practice means to them. Share stories! Go through your core values. Talk about what sets you apart from others and your competition. Once you have done that, you will have a better understanding of the value that you expect from your brand.
What do you think your logo says about you? Tell us in the comments section below!
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