Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we will take a dive into the first steps of designing an infographic like the one below.
Step 1: Skillfully Informational
The first step to designing and writing an infographic is to start by selecting the best information to convey the message. For example, if the infographic is about cavities, like the one above, collect facts and statistics related to definitions, tips, treatments, and the number of people affected. Next, arrange the facts in 3 to 4 categories. This will design the natural flow of the image. Additionally, when designing an infographic stick to one, succinct topic. It is always better to develop multiple infographics than making one confusing one.
Step 2: Quickly Digestible
The second step is to make your graphic easy to understand. After you have collected the content, begin designing the layout. For example, decide if you would like the section about ‘treatment’ or ‘risk factors’ first. Remember to arrange items compartmentally. For example, thin grey lines divide the sections between the ‘decay equation’, ‘healthy teeth’, and ‘dental care, in numbers’ on the graphic above. Next, choose 1 or 2 fonts for the graphic. Highlight important points by differing the size and style. Lastly, add images to guide the reader’s eye from one informational point to the next.
Step 3: Easily Sharable
Finally, develop the infographic on a layout size that is easy to see. A standard social media size is 800 px by 800 px. Avoid making an excessively long image. Post it on a platform where patients can easily share it. For example, create a flyer in-office or on a social media website. Encourage patients to share the infographic to help inform others about the facts and your practice. Of course, do not forget to add your logo and contact information on the graphic.
Creating a powerful infographic can increase word of mouth about your practice and important procedures. For more information on content creation, message Lucent Spot Marketing.
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