What is Google My Business? Google My Business is a free tool that uses Google Search and Google Maps to help manage your business online.
First of all, Google uses Google My Business to verify you are a legitimate business and determine the relevance of your business to what a person is searching for. Also, GMB helps establish the distance between your business and where the person is searching from. So, Google My Business helps you with your local ranking.
Google My Business is easy to set up and use. You can set up and manage all of your online business information (ex. name of a business, address, phone numbers, website address, photos of the business, hours of operation, etc.) through your Google account. Also, it is important to keep all of your information updated and accurate.
The best thing about Google My Business is that it helps you to interact with your customers. Consequently, Google reviews are extremely important to your business. According to the Local Consumer Review Survey 2017, “97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day and 85% of consumers trust online reviews as much as personal recommendations.” Therefore, it is not only important to acquire reviews but you need to respond to the reviews. Also, in the same report, they found that “responding to reviews is more important than ever, with 30% naming this as key when judging local businesses.” Responding is a great way thank your happy customers for their business and help any customer would be dissatisfied and make amends.
You can also add photos of your office, staff, and other important images that showcase your business. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that do not. So, it is important to remember that Google My Business tracks the number of photos and the number of photo views. Making sure that the photos are relevant can help your rankings.
Finally, using Google My Business can help you expand your online business presence. Because Google My Business is tied to your google analytics account, you are able to track how many people go to your website. It can also track how many people are searching for your business or a relevant service you offer. GMB shows how many people click on the link to your website, click on directions to your business, or click on your business.
Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps. If your business has complete and accurate information you will be easier to match with the right searches. If you haven’t set up Google My Business, you should do it today!
What types of images do you use for your Google My Business Account? Tell us in the comments section below!
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