Branding is extremely important. Most people don’t realize that your brand is not only the face of your company, but it is actually a true reflection of your company. According to a recent Forbes article on branding, they claim, “it’s not enough to just have a brand — you also need to capitalize on it. Always be out there actively representing and promoting your brand.” You are your companies brand. If you aren’t actively branding, then you are missing valuable opportunities to promote your business. Look at the list below. Are you using any of the avenues to promote your banding?
There are many branding opportunities, such as:
| Website
Vehicle TV Commercial Direct Mail Business card |
Facebook
Google+ Stationary Trade Show Booth |
Flyers
Mailers Emails Signatures Office Windows |
Stationary
Envelopes Newsletters Promotional Items |
Promoting your brand is not enough – you have to have a good logo.
The first thing people see is your logo. What does your logo say about you and your brand? For example, our logo stands for Value, Trust, Customer Loyalty, Customer Service, Customer Focus, Professionalism, Commitment, Experience, and Expertise. When customers see your logo, they should automatically know that they will have a quality experience when using your services. Take a step back and really look at your logo. If you took the name of your practice out of your logo, what is left? Most often, we see a tooth. Yes, the tooth represents “dentist”. But, does that really say who you are? When branding your company, really think about what you represent and what you want your logo to say about you and your practice.
What does your brand mean?
So, when you strategically brand your company, you are telling customers what they should expect from your services and how you differentiate you from your competitors. It is true that branding is more than just a logo. Branding should evoke an experience or an emotion in your customers. However, the more consistent a business is on branding a logo, the more customers will interpret your brand as being reliable and trustworthy – which means they can rely on you. Therefore, this is the emotional connection to your business. Lucent Spot will help build your company as a stronger brand. Since most business comes from referrals or word of mouth, it is important to get the most out of branding your company.
Potential patients are overwhelmed by how many dental practices are around your area.
What is the point of branding?
Finally, the issue today is that there are too many choices or too many options – it has become a guessing game. As a result, the market has become saturated with businesses or ads that offer the same services. How many dental practices are in your area? How many competitors do you have? You need to stand out! The unique feature or key influencer with Lucent Spot is that we can strategically market your company and help narrow down the market for the consumer. When customers are searching for a service, instead of being overwhelmed with 50 companies to choose from, through branding and SEO, we can help push your company to the top. Branding can help keep your practice in the front of potential patients mind.
So, when rebranding your practice, think about the colors that best represent you. What does your tagline say about your practice? What does the font you are using say about your practice? All of these aspects are important to your brand. Don’t over-complicate it! When you are in the process of rebranding, it is all about defining your practice. Companies spend up to $75,000 to go through rebranding. That is how important branding is. Are you not sure if your brand represents you and your practice? Then contact us! We are your branding experts and can answer any questions you have!
Learn How to Build Brand Loyalty
What does your brand say about you? Share your thoughts in the comments section below!
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Comments 1
An extremely well written and thoughtful article. I believe implementing these simple and creative ways for anyone who is branding service companies to reach their targeted clients, build brand awareness and create client loyalty.