Chatbots

Can a Chatbot Improve Patient Communication?

lucentspot Blog, Dental Coaching, Patient Experience, Phone Calls, Practice Technology, Website Leave a Comment

Patients today want a quick, easy way to book their appointments. Long gone are the days of carefully typing a phone number onto a keypad. Today patients want to click to call, or better yet, type to schedule with chatbot. Everyone from Google to Facebook to dental specific tech companies have developed tools to allow dental offices to schedule patients …

Latest Digital Marketing Trends People Are Really Crazy About

lucentspot Blog, Digital Marketing, SEO, Social Media, Website Leave a Comment

Don’t get caught blind-sighted by a digital marketing trend in 2019. Here is compilation of the dental digital marketing trends you need to know to increase your online presence in 2019. 1. Confidence with Micro Moments The second top digital marketing trend was coined by Google called, Micro Moments. Today, patients research every detail of their dental experience before their appointment. …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 3 Comments

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

Dental Marketing Mistakes

Dental Marketing Mistake — 10 Common Tactics Dentists Should Avoid

Sara Feipel Blog, Content, Dental Coaching, Digital Marketing, Marketing, Team Building, Website 1 Comment

Failed ads are an added cost for your office. Yes, it’s a dental marketing mistake, but you can grow from it. Now, you can learn from the 10 common dental marketing mistakes. 1. Little to no ‘social media’ talk After making a Facebook, Twitter, and Google My Business page share them with patients. Thus, promote social media by adding a hyperlink …

Your Website Needs a Digital Makeover

Lauren Tighe Blog, Digital Marketing, Marketing, Patient Experience, SEO, Website 3 Comments

Have you been wondering if your website needs a digital makeover? If you are thinking about getting a digital makeover, it is probably time. Think of it this way. Have you ever seen a company use the same advertisement over and over again? Or, maybe a company who never changes their commercial for years? If you haven’t updated your website …

Google Logo

GOOGLE MY BUSINESS: How Can It Improve My Ranking?

Lauren Tighe Analytics, Blog, Google My Business, Reviews, SEO, Website 1 Comment

What is Google My Business? Google My Business is a free tool that uses Google Search and Google Maps to help manage your business online. First of all, Google uses Google My Business to verify you are a legitimate business and determine the relevance of your business to what a person is searching for.  Also, GMB helps establish the distance between …

Bubble speech with cut out phrase "marketing" in the paper.

12 Reasons You Should Invest in Marketing

Lauren Tighe Blog, Content, Marketing, Reviews, SEO, Social Media, Website Leave a Comment

You need to invest in marketing. Marketing is a great way to increase production, get new patients, and build relationships with your current patients. If you are not sure if you need to invest in marketing, here are 12 reasons why you should invest in marketing. So, You Should Invest in Marketing if… You don’t have a marketing plan. Step …

SEO and Search Engine Optimization

What is SEO & How Do I Improve My Ranking?

Lauren Tighe Blog, SEO, Website 11 Comments

What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. Search engines, like Google or Bing, use an algorithm to determine how and where your website ranks. According to statcounter.com, 89% of …