IGTV

Instagram Update: 1 Billion Users and IGTV – What Dentists Need to Know

Lauren Tighe Blog, Digital Marketing, Social Media, Video Marketing 1 Comment

The way patients use media today is different from the way it was used 6 months ago. On June 20, 2018, Kevin Systrom, CEO of Instagram, introduced a new facet: Instagram TV (IGTV). Instagram is now the third largest social network, behind Facebook and Youtube. Thus, the social media giant should not be ignored. What is IGTV? Simply, you can use …

Making an infographic

Infographics – Basic Steps to Begin Designing and Writing Today

Lauren Tighe Blog, Branding, Content, Facebook, Graphic Design, Marketing, Social Media Leave a Comment

Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we …

How to make a testimonial video

Using a Testimonial Video to Gain New Patients

Lauren Tighe Blog, Content, Social Media Leave a Comment

Today’s online sphere demands engaging content. A testimonial video captures and holds audiences for a longer amount of time than written content or stationary graphics. Amplify your practice’s credibility through a testimonial video. Below are a few considerations before you find a patient and hit record. Technical Details After you have chosen the ideal candidate to feature in your testimonial …

Guide to Hashtags

Hashtag Guide- Why and What to Tag

Lauren Tighe Blog, Digital Marketing, Facebook, Social Media 2 Comments

If you’re still baffled that the pound sign is now called a hashtag — it’s okay. Truly, internet speed is exponentially quickening. However, you can get ahead of the curve. Below are a few tips from our marketing experts of why and what to tag on social media. Why Hashtag Simply, a hashtag metastasizes a conversation. A conversation begins around …

Bubble speech with cut out phrase "marketing" in the paper.

12 Reasons You Should Invest in Marketing

Lauren Tighe Blog, Content, Marketing, Reviews, SEO, Social Media, Website Leave a Comment

You need to invest in marketing. Marketing is a great way to increase production, get new patients, and build relationships with your current patients. If you are not sure if you need to invest in marketing, here are 12 reasons why you should invest in marketing. So, You Should Invest in Marketing if… You don’t have a marketing plan. Step …

Design Tips for Social Media Posts

Lauren Tighe Blog, Graphic Design, Social Media 13 Comments

Do you know the subliminal moods that your social media posts promote within your patients? With an introduction of a few graphic design elements, you can envoke feelings of trust, calmness, and more. For more information, read below to discover a few principles of graphic design to integrate into your office’s posts and advertisements today! 1. Color Color is the first …

How Will the Recent Facebook Update Affect my Business?

Lauren Tighe Blog, Facebook, Social Media Leave a Comment

Recently, Mark Zuckerberg announced that Facebook would begin shifting towards promoting more content by family and friends and less by companies and brands. He said, “We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to help you have more meaningful social interactions.” …