PPC

How to Achieve PPC Success in 2019

Lauren Tighe Blog, Digital Marketing, Google AdWords, Marketing, Pay-Per-Click, SEO 1 Comment

Are you looking to use PPC advertising to try and get ahead of your competition in 2019? If so, then you might need to be prepared to either spend an unreasonable amount of money or take some time to build a smart PPC campaign that can help you beat your dental competitors. So, if you want to make 2019 the …

Latest Digital Marketing Trends People Are Really Crazy About

lucentspot Blog, Digital Marketing, SEO, Social Media, Website Leave a Comment

Don’t get caught blind-sighted by a digital marketing trend in 2019. Here is compilation of the dental digital marketing trends you need to know to increase your online presence in 2019. 1. Confidence with Micro Moments The second top digital marketing trend was coined by Google called, Micro Moments. Today, patients research every detail of their dental experience before their appointment. …

Your Website Needs a Digital Makeover

Lauren Tighe Blog, Digital Marketing, Marketing, Patient Experience, SEO, Website 3 Comments

Have you been wondering if your website needs a digital makeover? If you are thinking about getting a digital makeover, it is probably time. Think of it this way. Have you ever seen a company use the same advertisement over and over again? Or, maybe a company who never changes their commercial for years? If you haven’t updated your website …

SEO or Search Engine Marketing and Google AdWords

Search Engine Marketing & Google AdWords

Lauren Tighe Blog, Google AdWords, Pay-Per-Click, SEO Leave a Comment

In previous blog posts, we have talked about Search Engine Optimization (or SEO) which refers to any unpaid activities that result in higher rankings using various search engines. In this post, we are going to talk about Search Engine Marketing which is a method of marketing that businesses pay search engines to showcase their business through paid ads. First of …

Six FREE SEO Tools to Capitalize on Today

Sara Feipel Blog, SEO

Search Engine Optimization is almost as daunting as the 25 characters it takes to write it. And, this is a tool that is underlooked, undervalued, and almost always underutilized. Most of the time, SEO is free, you just need the know-how. For more information, read below about the top platforms to make SEO work for your dental office and bring …

SEO & Why it is Important to Your Practice

Lauren Tighe Blog, Content, SEO Leave a Comment

What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. First of all, SEO is an ongoing, long-term plan to increase a website’s ranking on Google, Bing, and other search engines. And, …

Google Logo

GOOGLE MY BUSINESS: How Can It Improve My Ranking?

Lauren Tighe Analytics, Blog, Google My Business, Reviews, SEO, Website 1 Comment

What is Google My Business? Google My Business is a free tool that uses Google Search and Google Maps to help manage your business online. First of all, Google uses Google My Business to verify you are a legitimate business and determine the relevance of your business to what a person is searching for.  Also, GMB helps establish the distance between …

Bubble speech with cut out phrase "marketing" in the paper.

12 Reasons You Should Invest in Marketing

Lauren Tighe Blog, Content, Marketing, Reviews, SEO, Social Media, Website Leave a Comment

You need to invest in marketing. Marketing is a great way to increase production, get new patients, and build relationships with your current patients. If you are not sure if you need to invest in marketing, here are 12 reasons why you should invest in marketing. So, You Should Invest in Marketing if… You don’t have a marketing plan. Step …

SEO and Search Engine Optimization

What is SEO & How Do I Improve My Ranking?

Lauren Tighe Blog, SEO, Website 11 Comments

What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. Search engines, like Google or Bing, use an algorithm to determine how and where your website ranks. According to statcounter.com, 89% of …