Small businesses, like your dental practice, can now easily create Facebook Ads that meet your goals and target the right people. On May 7, 2019, Facebook announced a new ad feature that optimizes ongoing Facebook Ads. Let’s jump into how this update can help you. What’s New With Facebook Ads? Unless you are boosting an already existing post, creating a …
Facebook Update – CBO in Advertising Campaigns
Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …
Facebook’s Creator Studio: What Is It?
Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …
How to Achieve PPC Success in 2019
Are you looking to use PPC advertising to try and get ahead of your competition in 2019? If so, then you might need to be prepared to either spend an unreasonable amount of money or take some time to build a smart PPC campaign that can help you beat your dental competitors. So, if you want to make 2019 the …
Free Facebook Tech Tools That Will Get Better Results For You
Building a presence on Facebook can feel like an upward battle. Driving engagement, producing valuable content, all while pushing visits to your website and calls to your office can be exhausting! At Lucent Spot Marketing, we have compiled four free tools to help mitigate some stress and steer you and your practice in the right direction. No one knows the …
Why Instagram Cannot Be Treated Like Just Another Social Media Network
Instagram is as similar to Facebook and Twitter as the Sahara desert is to the Arctic tundra. Yes, both are deserts, but they both require different tools. You won’t bring a snow plow to the hot Sahara desert and, likewise, you wouldn’t bring shorts and a beach towel to the icy Arctic tundra. Thus, you shouldn’t use one set of …
Dental Email Marketing: 7 Tips to Build Stronger Relationships with Patients
Running a dental office isn’t always smooth sailing. You must take into consideration every facet of patient relations. It isn’t a quick patient fix wherein you can send them on their way and expect to see them again and again. Your service transcends the four corners of your dental clinic and you may need to go above and beyond to …
Best Ways to Divide Your Dental Marketing Budget
Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …
The Worst Advice we Have Heard About a Dentist’s Marketing Budget
If a marketing budget sounds like a reward instead of a tool, stop right now. Grab a chair and let’s chat about your marketing budget. Really, it is not your, or anyone’s fault, but a marketing budget can sound far-fetched. Below are a few myths and their facts. Okay, let’s get started. 1. Myth: This is a dental practice, not a …
4 Questions to Refocus your Call to Actions (CTA)
So, when a reader says “what now?” this is your cue. This is your golden ticket. Add your hook and pull them in. If you are a bit confused, that is normal. In the advertising world, the answer to “what now?” is the Call to Action (CTA). Typically, this is a short phrase of three to four words showing the …