Acquire

First Steps After Acquiring a Dental Practice

Sara Feipel Blog, Dental Coaching Leave a Comment

First, everyone has a different experience. Some acquire a well-established practice while others acquire a practice with little to no online or community recognition. This may be your first practice or this may be your fifth. No matter the case, here are a few tips to start advertising your new practice. And by the way, congrats! 1. Employee Buy-in Your staff …

Marketing Budget

The Worst Advice we Have Heard About a Dentist’s Marketing Budget

Sara Feipel Blog, Dental Coaching, Marketing Leave a Comment

If a marketing budget sounds like a reward instead of a tool, stop right now. Grab a chair and let’s chat about your marketing budget. Really, it is not your, or anyone’s fault, but a marketing budget can sound far-fetched. Below are a few myths and their facts. Okay, let’s get started. 1. Myth: This is a dental practice, not a …

Dental Marketing Mistakes

Dental Marketing Mistake — 10 Common Tactics Dentists Should Avoid

Sara Feipel Blog, Content, Dental Coaching, Digital Marketing, Marketing, Team Building, Website 1 Comment

Failed ads are an added cost for your office. Yes, it’s a dental marketing mistake, but you can grow from it. Now, you can learn from the 10 common dental marketing mistakes. 1. Little to no ‘social media’ talk After making a Facebook, Twitter, and Google My Business page share them with patients. Thus, promote social media by adding a hyperlink …

New Dentists – First Steps Toward a Profitable Practice

Sara Feipel Blog, Branding, Dental Coaching, Digital Marketing, Marketing, Patient Experience, Reviews 1 Comment

Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …

Team Success

Employee Engagement & The Success of Your Practice

Lauren Tighe Blog, Dental Coaching, Patient Experience, Team Building

A recent employee engagement report revealed some shocking statistics. Only 32 percent of employees are engaged at work! What does a disengaged employee mean for your company? Loss of productivity is an obvious answer, but the loss of productivity goes beyond just that employee. Even the best employees can become frustrated with coworkers who don’t pull their weight, resulting in lack of …

Aesop’s Fable: A Tale of Team Building

Lauren Tighe Blog, Dental Coaching, Team Building

Do you know the importance of Team Building? When you don’t understand that each person in your office is important, then the group dynamics can fall apart. Knowing how each individual person responds to conflict could stop some major stress and tension within the group down the road. Have you ever heard of Aesop’s Fable: The Belly and the Members? Well, the fable …

Hey Marketing…Support Your Front Office Staff!

Lauren Tighe Blog, Branding, Dental Coaching, Marketing, Team Building

We all know marketing is responsible for lead generation. But, just because you bring in the leads, it doesn’t mean that they will turn into patients. The front office staff or the people in your office who answer the phones are responsible for turning that lead into a patient. So, what’s the problem? The problem is, more often than not, front …

Why Outbound Marketing is Still Effective for Dental Practices

Sara Feipel Blog, Dental Coaching, Outbound Marketing 3 Comments

You have probably heard many people tell you that your practice should focus on inbound marketing such as optimizing your website and driving traffic through social media. This is true. However, it is only half the story. Becoming a competitive force in your dental market does not mean giving-up tried-and-true marketing techniques such as outbound marketing. What is Outbound Marketing? …