Below you'll find a list of all posts that have been categorized as “Branding”
Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …
Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we …
We all know marketing is responsible for lead generation. But, just because you bring in the leads, it doesn’t mean that they will turn into patients. The front office staff or the people in your office who answer the phones are responsible for turning that lead into a patient. So, what’s the problem? The problem is, more often than not, front …
Historically, medical offices have focused on branding for “high touch” patients such as valuing face-to-face interactions (Interbrand). In contrast, “high tech” patients value technology and convenience driven interaction. Both groups are important but each requires unique branding tactics. Below are few ideas on how to brand your practice for “high touch” and “high tech” patients. “High Touch” Branding Above all, …
Branding is extremely important. Most people don’t realize that your brand is not only the face of your company, but it is actually a true reflection of your company. According to a recent Forbes article on branding, they claim, “it’s not enough to just have a brand — you also need to capitalize on it. Always be out there actively …
