Social Media Mistakes

Top Five Social Media Mistakes Dentists Make

lucentspot Blog, Dental Coaching, Social Media Leave a Comment

If your practice has its own social media accounts, congratulations! You are off to a great start of interacting with current and potential patients online. If your practice does not have a social media account, don’t worry! In this blog post we will tell you what not to do and what you should do to make the most out of …

Facebook Updates You Should Know About

lucentspot Analytics, Blog, Digital Marketing, Facebook, Social Media Leave a Comment

Facebook is shaking up their c-suite after the recent controversy and uncertainty between Facebook and their privacy policies. How does this effect your dental practice? New leadership may mean changes in the Facebook platform. From changing executives to updating metrics, in this post we will talk about all of the Facebook updates you need to know. New Executives Following the …

Tips to Get More Google Reviews

lucentspot Blog, Digital Marketing, Google My Business, Uncategorized Leave a Comment

When potential patients search for your practice online, one of the first things they do is read online reviews. If you have a few reviews or proportionately more negative reviews, then you may be letting potential customers leave before they even walk in your front door. Below are a few tips to help your practice gain more google reviews. 1. …

Campaign Budget Optimization

Facebook Update – CBO in Advertising Campaigns

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …

How to Use Quora Question Retargeting in Dental Marketing

lucentspot Blog, Digital Marketing, Pay-Per-Click, Social Media Leave a Comment

It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …

Chatbots

Can a Chatbot Improve Patient Communication?

lucentspot Blog, Dental Coaching, Patient Experience, Phone Calls, Practice Technology, Website Leave a Comment

Patients today want a quick, easy way to book their appointments. Long gone are the days of carefully typing a phone number onto a keypad. Today patients want to click to call, or better yet, type to schedule with chatbot. Everyone from Google to Facebook to dental specific tech companies have developed tools to allow dental offices to schedule patients …

Increase Treatment Plan Acceptance Rates as an Introvert

lucentspot Blog, Dental Coaching, Patient Experience, Team Building Leave a Comment

We hear the same story from dentists across the country. They love practicing dentistry. They want to improve their patient’s oral health. Their downfall? They are uncomfortable selling. Whether you are an introvert or extrovert, you can present treatment plans and sell them without worry. Below are our top tips for introvert dentists to increase their treatment plan acceptance rates. …

Facebook’s Creator Studio: What Is It?

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media, Video Marketing Leave a Comment

Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …

PPC

How to Achieve PPC Success in 2019

Lauren Tighe Blog, Digital Marketing, Google AdWords, Marketing, Pay-Per-Click, SEO 1 Comment

Are you looking to use PPC advertising to try and get ahead of your competition in 2019? If so, then you might need to be prepared to either spend an unreasonable amount of money or take some time to build a smart PPC campaign that can help you beat your dental competitors. So, if you want to make 2019 the …

10 Cs of Employee Engagement

The 10 Cs of Employee Engagement

lucentspot Blog, Dental Coaching, Team Building Leave a Comment

If you are feeling a lull in your practice, you are not alone. When your team feels disinterested in your work and practice goals, it is hard to stay motivated. Employee engagement can increase collections, enhance the workplace environment, and make your patients more comfortable! Here are a few ways you can jump-start your practice through the 10 Cs of …