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Gone are the days when a customer calls a dentist’s office to ask for more information. In this digital era, a customer feels more comfortable looking for credibility online. Although the latter may still work for some, people, including those who weren’t as exposed to technology in their early years, have found digital assistance to be more convenient and all-encompassing …
A new trend in hiring is sweeping the job market. It’s called social recruiting. Companies nationwide, including local dental practices, are using social media networks as hiring platforms. In April of 2019, a post from Facebook unveiled their new partnership with HR firms to launch a program called, Jobs on Facebook. In this post, we’ll describe the update and how …
Google has demonstrated, yet again, their commitment to helping businesses and consumers meet through Google search results. Over the years, Google has implemented metrics and previews to help users find the content they want quickly. Below, we’ll explain the new Google search results feature and how the update may effect your dental practice. Google Search Results Update To help users …
Small businesses, like your dental practice, can now easily create Facebook Ads that meet your goals and target the right people. On May 7, 2019, Facebook announced a new ad feature that optimizes ongoing Facebook Ads. Let’s jump into how this update can help you. What’s New With Facebook Ads? Unless you are boosting an already existing post, creating a …
Many patients struggle with dental anxiety which can stop them from going to the dentist. There are a number of ways your dental office can create a comfortable environment for your patients to reduce their anxiety. Here are a few you can start implementing today! 1. Decor The color of your office walls and the decor in the lobby sets …
If your practice has its own social media accounts, congratulations! You are off to a great start of interacting with current and potential patients online. If your practice does not have a social media account, don’t worry! In this blog post we will tell you what not to do and what you should do to make the most out of …
Facebook is shaking up their c-suite after the recent controversy and uncertainty between Facebook and their privacy policies. How does this effect your dental practice? New leadership may mean changes in the Facebook platform. From changing executives to updating metrics, in this post we will talk about all of the Facebook updates you need to know. New Executives Following the …
When potential patients search for your practice online, one of the first things they do is read online reviews. If you have a few reviews or proportionately more negative reviews, then you may be letting potential customers leave before they even walk in your front door. Below are a few tips to help your practice gain more google reviews. 1. …
Starting in September 2019, Facebook is changing the way users distribute their ad budgets with campaign budget optimization, also know as CBO. If you have a current Facebook Business account, you may have received an email outlining this change. In this blog, we will dive into how you can prepare for this change and increase your Return On Ad Spend …
It’s time to add another tool into your digital advertising tool belt. What is it? Question retargeting from the question and answer forum, Quora. This new option allows dentists and their marketing agencies to target potential patients based on their Quora questions. For example, if a potential patient needs a new crown, they may ask, “Do I need a dental …