First, everyone has a different experience. Some acquire a well-established practice while others acquire a practice with little to no online or community recognition. This may be your first practice or this may be your fifth. No matter the case, here are a few tips to start advertising your new practice. And by the way, congrats!
1. Employee Buy-in
Your staff may be brand new or tried-and-true professionals. No matter their experience level, ensure that your vision and motivations align with theirs when you acquire a new practice. If you want to build a practice that focuses on fast, yet quality service, tell your staff! Secondly, you and your staff should be in your careers for one reason only — to help the practice you acquire reach its full potential in patient satisfaction and business management. If they are there for a paycheck, it is time to let them go. It’s hard but necessary.
How do patients find you? Most of the time, on the internet. If you do not have a website, now is the time to make one. An outdated website also needs to be improved to better your practice’s rank on google. Click here to find out if your website is outdated. Imagine the homepage of your website as the lobby of the practice you acquire. If your lobby was messy with 1990s aesthetic patients may not get the impression that your team uses state-of-the-art equipment and procedures. Your website is the first point of contact for some patients and it is important to give the best impression.
3. Social Media and Google
Set-up your Google My Business account! This is one of the most important tips that we can give to new practices. When patients search in Google ‘dental offices near me’, you want your practice to appear as a suggestion. The best way to do this? Keep your Google My Business page updated. The next step is to create and update your social media accounts. In addition to having social media accounts, your practice should also promote everyday life in your practice with photos of your staff.
4. Phone System
Aside from your website, your phone system is another common ‘first point of contact’ for patients. Just as it is important to invest in a quality website and marketing company, such as Lucent Spot Marketing, it is also important to invest in an experienced phone system, such as Weave. Trained staff, scripts, and efficient protocols are the foundation of a quality phone system.
5. Patient Engagement
In dentistry, you may see your patients a maximum of a few times a year. Although, you can still stay connected and up-to-date with patients. Social media allows you and your staff to educate patients at home. Additionally, review systems, such as SwellCx, can improve your online reputation.
Acquiring a new practice is an exciting time in your dental journey. Without the right systems and strategies, the debut of your practice may not get the attention that it deserves. For more information on tips and techniques to strengthen your practice, feel free to contact us. We would love to chat!
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