Gone are the days when a customer calls a dentist’s office to ask for more information. In this digital era, a customer feels more comfortable looking for credibility online. Although the latter may still work for some, people, including those who weren’t as exposed to technology in their early years, have found digital assistance to be more convenient and all-encompassing than conventional methods.
Here are the top five effective website design tricks all dentists should use to gain new customers and keep existing ones.
1. Register on online local business directories.
If you search for a product or service on search engines, you might notice a company’s information placed separately on the right side. Those are one of the perks of online local business directories.
If you register your company in these directories, you have more visibility allowing customers to find you fast and check online reviews as well. Some of the top online business directories are:
- Google My Business
- Apple Maps
- LinkedIn Company Directory
- Yellow Pages
- Yahoo! Local
2. Make your website SEO-friendly.
In a highly-saturated market, you want your company to be a cut above the rest not only in services but also in online presence. SEO marketing can put your business into the limelight at lower costs than television, radio, or newspaper ads.
Make sure that you focus on white hat SEO when creating your website. Strategies like keyword research, link building, or alt text for images are just a few of the ways you can scale.
3. Make it mobile-friendly.
In 2018, mobile traffic dominated around 52.2 percent of the entire internet traffic. This year, it increased to 63.4 percent. And it will see an upsurge in the coming years as well. Mobile usage is getting more popular by the day, and you must ensure your website is fit for mobile viewing. Google Search Console allows you to check if your site is mobile-friendly or not, and it’s free.
4. Be strategic with call-to-action buttons.
No matter how beautifully-crafted your website is, if you’re not leading your customers to the bottom of the sales funnel, you’re not increasing revenues. One way to get more conversions is through call-to-action buttons.
Whether you want to garner more emails for newsletters, expand following on social media, or get more dentist appointments, a strategically made CTA button will help you achieve that. Put it in a very conspicuous area on your website and make it visible by giving it a contrasting color. You may also make it fun by being creative with the words as opposed to just the usual “Sign Up” or “Set Appointment” strategies.
5. Focus on usability.
One of the leading causes of website abandonment is difficult navigation. Always ensure that you focus on the user interface (UI) and user experience (UX). Keep everything simple, and always remember that your demographics don’t only include the younger market.
Put fewer categories on the header. You can also integrate a search button so customers can get right to it. Last but not least, try to avoid chunking information on the homepage to make it less confusing for customers.
What other tips do you have? Share in the comments section below.Learn More About Websites
Maria Brooks is a passionate blogger who adores expounding on health, beauty, food, travel and more. She enjoys sharing beauty and health care tips to stay healthier and happier. She is currently working with Dentistdrpowell, owned by Sherry Powell one of the leading dentist in West Columbia.