Increase Treatment Plan Acceptance Rates as an Introvert

lucentspot Blog, Dental Coaching, Patient Experience, Team Building Leave a Comment

We hear the same story from dentists across the country. They love practicing dentistry. They want to improve their patient’s oral health. Their downfall? They are uncomfortable selling. Whether you are an introvert or extrovert, you can present treatment plans and sell them without worry. Below are our top tips for introvert dentists to increase their treatment plan acceptance rates. …

Facebook’s Creator Studio: What Is It?

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media, Video Marketing Leave a Comment

Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …

Free Facebook Tech Tools That Will Get Better Results For You

lucentspot Blog, Content, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Building a presence on Facebook can feel like an upward battle. Driving engagement, producing valuable content, all while pushing visits to your website and calls to your office can be exhausting! At Lucent Spot Marketing, we have compiled four free tools to help mitigate some stress and steer you and your practice in the right direction. No one knows the …

Thanksgiving

4 Ways To Say Thanks To Your Patients This Thanksgiving

Sara Feipel Uncategorized Leave a Comment

Thanksgiving is this Thursday. Your office may not be open this week, but you can still say thank you to your patients. Here are four ways that you can give thanks to your patient in your office or online. 1. Thanksgiving Thank You Post Before or on Thanksgiving Day, post a thank you for your patients on your social media …

Body Language

Use Body Language To Improve Communication in Your Dental Office

Sara Feipel Blog, Dental Coaching, Team Building Leave a Comment

In your practice, it is key to understand body language. This can not only improve the connection with your team, but it can also make your patients feel more comfortable. Simply, body language is everything that is not spoken. As people, we use this skill when we talk to others — even if we do not realize it. More specific …

Improve Your Front Desk to Improve Your Office

Sara Feipel Blog, Dental Coaching, Patient Experience, Phone Calls, Team Building Leave a Comment

Yes, the latest technology and skills can get your more patients, but if your front staff is not invested in your success it will be hard to grow. The front staff is usually the first point of contact for patients. Their point of view, attitude, and helpfulness reflect on your entire practice. So, they should put your practice in a …

Acquire

First Steps After Acquiring a Dental Practice

Sara Feipel Blog, Dental Coaching Leave a Comment

First, everyone has a different experience. Some acquire a well-established practice while others acquire a practice with little to no online or community recognition. This may be your first practice or this may be your fifth. No matter the case, here are a few tips to start advertising your new practice. And by the way, congrats! 1. Employee Buy-in Your staff …

Marketing Budget

The Worst Advice we Have Heard About a Dentist’s Marketing Budget

Sara Feipel Blog, Dental Coaching, Marketing Leave a Comment

If a marketing budget sounds like a reward instead of a tool, stop right now. Grab a chair and let’s chat about your marketing budget. Really, it is not your, or anyone’s fault, but a marketing budget can sound far-fetched. Below are a few myths and their facts. Okay, let’s get started. 1. Myth: This is a dental practice, not a …

metrics

Digital Metrics to Pay Attention to on Social Media – Awareness

Sara Feipel Blog, Marketing, Social Media 2 Comments

Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …

IGTV

Instagram Update: 1 Billion Users and IGTV – What Dentists Need to Know

Sara Feipel Blog, Digital Marketing, Social Media, Video Marketing 1 Comment

The way patients use media today is different from the way it was used 6 months ago. On June 20, 2018, Kevin Systrom, CEO of Instagram, introduced a new facet: Instagram TV (IGTV). Instagram is now the third largest social network, behind Facebook and Youtube. Thus, the social media giant should not be ignored. What is IGTV? Simply, you can use …