Latest Digital Marketing Trends People Are Really Crazy About

lucentspot Blog, Digital Marketing, SEO, Social Media, Website 1 Comment

Don’t get caught blind-sighted by a digital marketing trend in 2019. Here is compilation of the dental digital marketing trends you need to know to increase your online presence in 2019. 1. Confidence with Micro Moments The second top digital marketing trend was coined by Google called, Micro Moments. Today, patients research every detail of their dental experience before their appointment. …

IGTV

Instagram Update: 1 Billion Users and IGTV – What Dentists Need to Know

Sara Feipel Blog, Digital Marketing, Social Media, Video Marketing 1 Comment

The way patients use media today is different from the way it was used 6 months ago. On June 20, 2018, Kevin Systrom, CEO of Instagram, introduced a new facet: Instagram TV (IGTV). Instagram is now the third largest social network, behind Facebook and Youtube. Thus, the social media giant should not be ignored. What is IGTV? Simply, you can use …

How to make a testimonial video

Using a Testimonial Video to Gain New Patients

Sara Feipel Blog, Content, Social Media Leave a Comment

Today’s online sphere demands engaging content. A testimonial video captures and holds audiences for a longer amount of time than written content or stationary graphics. Amplify your practice’s credibility through a testimonial video. Below are a few considerations before you find a patient and hit record. Technical Details After you have chosen the ideal candidate to feature in your testimonial …