Facebook’s Creator Studio: What Is It?

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media, Video Marketing Leave a Comment

Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …

Thanksgiving

4 Ways To Say Thanks To Your Patients This Thanksgiving

Sara Feipel Uncategorized Leave a Comment

Thanksgiving is this Thursday. Your office may not be open this week, but you can still say thank you to your patients. Here are four ways that you can give thanks to your patient in your office or online. 1. Thanksgiving Thank You Post Before or on Thanksgiving Day, post a thank you for your patients on your social media …

metrics

Digital Metrics to Pay Attention to on Social Media – Awareness

Sara Feipel Blog, Marketing, Social Media 2 Comments

Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …

Making an infographic

Infographics – Basic Steps to Begin Designing and Writing Today

Sara Feipel Blog, Branding, Content, Facebook, Graphic Design, Marketing, Social Media Leave a Comment

Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we …