Latest Digital Marketing Trends People Are Really Crazy About

lucentspot Blog, Digital Marketing, SEO, Social Media, Website 1 Comment

Don’t get caught blind-sighted by a digital marketing trend in 2019. Here is compilation of the dental digital marketing trends you need to know to increase your online presence in 2019. 1. Confidence with Micro Moments The second top digital marketing trend was coined by Google called, Micro Moments. Today, patients research every detail of their dental experience before their appointment. …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 3 Comments

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

Dental Competitors

Four Ways to Distinguish your Practice from Dental Competitors

Sara Feipel Blog, Dental Coaching Leave a Comment

The dental practice down the street may act like dental marketing is easy, but it is not. No, it is far from easy. A quality brand takes months and years to build. To compete with the practice in town, you need a strategy. To start, read the tips below and you will be on your way to a distinguished practice from dental …

Acquire

First Steps After Acquiring a Dental Practice

Sara Feipel Blog, Dental Coaching Leave a Comment

First, everyone has a different experience. Some acquire a well-established practice while others acquire a practice with little to no online or community recognition. This may be your first practice or this may be your fifth. No matter the case, here are a few tips to start advertising your new practice. And by the way, congrats! 1. Employee Buy-in Your staff …

metrics

Digital Metrics to Pay Attention to on Social Media – Awareness

Sara Feipel Blog, Marketing, Social Media 2 Comments

Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …

How Can a Blog Grow My Dental Practice?

Sara Feipel Blog, Content, Marketing 1 Comment

Many dentists underestimate the importance of a dental blog when growing their practice. Some view blogs as an exclusive tool for social media influencers and creative writers. However, this is not the case. Especially for a dental blog. Below are a few reasons why adopting a dental blog is beneficial to grow your dental practice. Why Should I Have A Dental …

How to make a testimonial video

Using a Testimonial Video to Gain New Patients

Sara Feipel Blog, Content, Social Media Leave a Comment

Today’s online sphere demands engaging content. A testimonial video captures and holds audiences for a longer amount of time than written content or stationary graphics. Amplify your practice’s credibility through a testimonial video. Below are a few considerations before you find a patient and hit record. Technical Details After you have chosen the ideal candidate to feature in your testimonial …

Six FREE SEO Tools to Capitalize on Today

Sara Feipel Blog, SEO

Search Engine Optimization is almost as daunting as the 25 characters it takes to write it. And, this is a tool that is underlooked, undervalued, and almost always underutilized. Most of the time, SEO is free, you just need the know-how. For more information, read below about the top platforms to make SEO work for your dental office and bring …

SEO & Why it is Important to Your Practice

Lauren Tighe Blog, Content, SEO Leave a Comment

What is SEO? Search Engine Optimization (SEO), by definition, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. First of all, SEO is an ongoing, long-term plan to increase a website’s ranking on Google, Bing, and other search engines. And, …

Google Logo

GOOGLE MY BUSINESS: How Can It Improve My Ranking?

Lauren Tighe Analytics, Blog, Google My Business, Reviews, SEO, Website 1 Comment

What is Google My Business? Google My Business is a free tool that uses Google Search and Google Maps to help manage your business online. First of all, Google uses Google My Business to verify you are a legitimate business and determine the relevance of your business to what a person is searching for.  Also, GMB helps establish the distance between …