Tips to Get More Google Reviews

lucentspot Blog, Digital Marketing, Google My Business, Uncategorized Leave a Comment

When potential patients search for your practice online, one of the first things they do is read online reviews. If you have a few reviews or proportionately more negative reviews, then you may be letting potential customers leave before they even walk in your front door. Below are a few tips to help your practice gain more google reviews. 1. …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 3 Comments

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

New Dentists – First Steps Toward a Profitable Practice

Sara Feipel Blog, Branding, Dental Coaching, Digital Marketing, Marketing, Patient Experience, Reviews 1 Comment

Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …

Reviews and Referrals have Changed Blog Post

4 Ways Patient Referrals and Reviews Have Changed

Sara Feipel Blog, Reviews

Before the explosion of the internet, patient referrals and reviews were mostly face-to-face recommendations between a patient and a non-patient. These recommendations could occur outside a neighbor’s home, at a friend’s dance recital, or at the grocery store. Today, patient referrals take place on Facebook recommendations, Google Reviews, text messages, and referral programs. A new patient’s first point of contact with your …

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GOOGLE MY BUSINESS: How Can It Improve My Ranking?

Lauren Tighe Analytics, Blog, Google My Business, Reviews, SEO, Website 1 Comment

What is Google My Business? Google My Business is a free tool that uses Google Search and Google Maps to help manage your business online. First of all, Google uses Google My Business to verify you are a legitimate business and determine the relevance of your business to what a person is searching for.  Also, GMB helps establish the distance between …