Facebook’s Creator Studio: What Is It?

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media, Video Marketing Leave a Comment

Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 3 Comments

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

Invest in Dental Marketing Budget

Dental Marketing Budget: How Much Should I Invest?

Lauren Tighe Blog, Marketing 1 Comment

Understanding how much to invest in your dental marketing budget for your practice is not as hard as you think. Dentists go to school to be dentists. We often hear dentists say that they don’t understand marketing and don’t know what they need to invest in. So, we constantly see dentists take the shotgun approach – meaning they take their …