Facebook’s Creator Studio: What Is It?

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media, Video Marketing Leave a Comment

Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …

Free Facebook Tech Tools That Will Get Better Results For You

lucentspot Blog, Content, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Building a presence on Facebook can feel like an upward battle. Driving engagement, producing valuable content, all while pushing visits to your website and calls to your office can be exhausting! At Lucent Spot Marketing, we have compiled four free tools to help mitigate some stress and steer you and your practice in the right direction. No one knows the …

Latest Digital Marketing Trends People Are Really Crazy About

lucentspot Blog, Digital Marketing, SEO, Social Media, Website 1 Comment

Don’t get caught blind-sighted by a digital marketing trend in 2019. Here is compilation of the dental digital marketing trends you need to know to increase your online presence in 2019. 1. Confidence with Micro Moments The second top digital marketing trend was coined by Google called, Micro Moments. Today, patients research every detail of their dental experience before their appointment. …

Phone with person using instagram

Why Instagram Cannot Be Treated Like Just Another Social Media Network

Sara Feipel Blog, Digital Marketing, Marketing, Social Media Leave a Comment

Instagram is as similar to Facebook and Twitter as the Sahara desert is to the Arctic tundra. Yes, both are deserts, but they both require different tools. You won’t bring a snow plow to the hot Sahara desert and, likewise, you wouldn’t bring shorts and a beach towel to the icy Arctic tundra. Thus, you shouldn’t use one set of …

metrics

Digital Metrics to Pay Attention to on Social Media – Awareness

Sara Feipel Blog, Marketing, Social Media 2 Comments

Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …

IGTV

Instagram Update: 1 Billion Users and IGTV – What Dentists Need to Know

Sara Feipel Blog, Digital Marketing, Social Media, Video Marketing 1 Comment

The way patients use media today is different from the way it was used 6 months ago. On June 20, 2018, Kevin Systrom, CEO of Instagram, introduced a new facet: Instagram TV (IGTV). Instagram is now the third largest social network, behind Facebook and Youtube. Thus, the social media giant should not be ignored. What is IGTV? Simply, you can use …

Making an infographic

Infographics – Basic Steps to Begin Designing and Writing Today

Sara Feipel Blog, Branding, Content, Facebook, Graphic Design, Marketing, Social Media Leave a Comment

Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we …

How to make a testimonial video

Using a Testimonial Video to Gain New Patients

Sara Feipel Blog, Content, Social Media Leave a Comment

Today’s online sphere demands engaging content. A testimonial video captures and holds audiences for a longer amount of time than written content or stationary graphics. Amplify your practice’s credibility through a testimonial video. Below are a few considerations before you find a patient and hit record. Technical Details After you have chosen the ideal candidate to feature in your testimonial …

Guide to Hashtags

Hashtag Guide- Why and What to Tag

Sara Feipel Blog, Digital Marketing, Facebook, Social Media 2 Comments

If you’re still baffled that the pound sign is now called a hashtag — it’s okay. Truly, internet speed is exponentially quickening. However, you can get ahead of the curve. Below are a few tips from our marketing experts of why and what to tag on social media. Why Hashtag Simply, a hashtag metastasizes a conversation. A conversation begins around …