Facebook’s Creator Studio: What Is It?

lucentspot Blog, Digital Marketing, Facebook, Marketing, Social Media, Video Marketing Leave a Comment

Over the past year, Facebook has changed its algorithm to incentivizing businesses to post through Facebook directly, rather than third-party systems. What does this mean? Fewer of your followers will see your post if you schedule it through third parties like Hootsuite or Buffer. To combat this, Facebook has designed a more user-friendly scheduling system called, Creator Studio. Actually, Creator …

PPC

How to Achieve PPC Success in 2019

Lauren Tighe Blog, Digital Marketing, Google AdWords, Marketing, Pay-Per-Click, SEO 1 Comment

Are you looking to use PPC advertising to try and get ahead of your competition in 2019? If so, then you might need to be prepared to either spend an unreasonable amount of money or take some time to build a smart PPC campaign that can help you beat your dental competitors. So, if you want to make 2019 the …

Free Facebook Tech Tools That Will Get Better Results For You

lucentspot Blog, Content, Digital Marketing, Facebook, Marketing, Social Media Leave a Comment

Building a presence on Facebook can feel like an upward battle. Driving engagement, producing valuable content, all while pushing visits to your website and calls to your office can be exhausting! At Lucent Spot Marketing, we have compiled four free tools to help mitigate some stress and steer you and your practice in the right direction. No one knows the …

Phone with person using instagram

Why Instagram Cannot Be Treated Like Just Another Social Media Network

Sara Feipel Blog, Digital Marketing, Marketing, Social Media Leave a Comment

Instagram is as similar to Facebook and Twitter as the Sahara desert is to the Arctic tundra. Yes, both are deserts, but they both require different tools. You won’t bring a snow plow to the hot Sahara desert and, likewise, you wouldn’t bring shorts and a beach towel to the icy Arctic tundra. Thus, you shouldn’t use one set of …

Email Marketing Computer

Dental Email Marketing: 7 Tips to Build Stronger Relationships with Patients

Maria Brooks Blog, Digital Marketing, Email Marketing, Marketing Leave a Comment

Running a dental office isn’t always smooth sailing. You must take into consideration every facet of patient relations. It isn’t a quick patient fix wherein you can send them on their way and expect to see them again and again. Your service transcends the four corners of your dental clinic and you may need to go above and beyond to …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 3 Comments

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

Marketing Budget

The Worst Advice we Have Heard About a Dentist’s Marketing Budget

Sara Feipel Blog, Dental Coaching, Marketing Leave a Comment

If a marketing budget sounds like a reward instead of a tool, stop right now. Grab a chair and let’s chat about your marketing budget. Really, it is not your, or anyone’s fault, but a marketing budget can sound far-fetched. Below are a few myths and their facts. Okay, let’s get started. 1. Myth: This is a dental practice, not a …

Call To Action (CTA)

4 Questions to Refocus your Call to Actions (CTA)

Sara Feipel Blog, Content, Marketing Leave a Comment

So, when a reader says “what now?” this is your cue. This is your golden ticket. Add your hook and pull them in. If you are a bit confused, that is normal. In the advertising world, the answer to “what now?” is the Call to Action (CTA). Typically, this is a short phrase of three to four words showing the …

metrics

Digital Metrics to Pay Attention to on Social Media – Awareness

Sara Feipel Blog, Marketing, Social Media 2 Comments

Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …

Dental Marketing Mistakes

Dental Marketing Mistake — 10 Common Tactics Dentists Should Avoid

Sara Feipel Blog, Content, Dental Coaching, Digital Marketing, Marketing, Team Building, Website 1 Comment

Failed ads are an added cost for your office. Yes, it’s a dental marketing mistake, but you can grow from it. Now, you can learn from the 10 common dental marketing mistakes. 1. Little to no ‘social media’ talk After making a Facebook, Twitter, and Google My Business page share them with patients. Thus, promote social media by adding a hyperlink …