PPC

How to Achieve PPC Success in 2019

Lauren Tighe Blog, Digital Marketing, Google AdWords, Marketing, Pay-Per-Click, SEO 1 Comment

Are you looking to use PPC advertising to try and get ahead of your competition in 2019? If so, then you might need to be prepared to either spend an unreasonable amount of money or take some time to build a smart PPC campaign that can help you beat your dental competitors. So, if you want to make 2019 the …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 3 Comments

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

SEO or Search Engine Marketing and Google AdWords

Search Engine Marketing & Google AdWords

Lauren Tighe Blog, Google AdWords, Pay-Per-Click, SEO Leave a Comment

In previous blog posts, we have talked about Search Engine Optimization (or SEO) which refers to any unpaid activities that result in higher rankings using various search engines. In this post, we are going to talk about Search Engine Marketing which is a method of marketing that businesses pay search engines to showcase their business through paid ads. First of …