New Dentists – First Steps Toward a Profitable Practice

Sara Feipel Blog, Branding, Dental Coaching, Digital Marketing, Marketing, Patient Experience, Reviews 1 Comment

Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …

Making an infographic

Infographics – Basic Steps to Begin Designing and Writing Today

Sara Feipel Blog, Branding, Content, Facebook, Graphic Design, Marketing, Social Media Leave a Comment

Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we …

Hey Marketing…Support Your Front Office Staff!

Lauren Tighe Blog, Branding, Dental Coaching, Marketing, Team Building

We all know marketing is responsible for lead generation. But, just because you bring in the leads, it doesn’t mean that they will turn into patients. The front office staff or the people in your office who answer the phones are responsible for turning that lead into a patient. So, what’s the problem? The problem is, more often than not, front …

Branding for “High Touch” and “High Tech” Patients

Sara Feipel Blog, Branding 2 Comments

Historically, medical offices have focused on branding for “high touch” patients such as valuing face-to-face interactions (Interbrand). In contrast, “high tech” patients value technology and convenience driven interaction. Both groups are important but each requires unique branding tactics. Below are few ideas on how to brand your practice for “high touch” and “high tech” patients. “High Touch” Branding Above all, …