Dental Marketing Mistakes

Dental Marketing Mistake — 10 Common Tactics Dentists Should Avoid

Sara Feipel Blog, Content, Dental Coaching, Digital Marketing, Marketing, Team Building, Website 1 Comment

Failed ads are an added cost for your office. Yes, it’s a dental marketing mistake, but you can grow from it. Now, you can learn from the 10 common dental marketing mistakes. 1. Little to no ‘social media’ talk After making a Facebook, Twitter, and Google My Business page share them with patients. Thus, promote social media by adding a hyperlink …

How Can a Blog Grow My Dental Practice?

Sara Feipel Blog, Content, Marketing 1 Comment

Many dentists underestimate the importance of a dental blog when growing their practice. Some view blogs as an exclusive tool for social media influencers and creative writers. However, this is not the case. Especially for a dental blog. Below are a few reasons why adopting a dental blog is beneficial to grow your dental practice. Why Should I Have A Dental …

Your Website Needs a Digital Makeover

Lauren Tighe Blog, Digital Marketing, Marketing, Patient Experience, SEO, Website 3 Comments

Have you been wondering if your website needs a digital makeover? If you are thinking about getting a digital makeover, it is probably time. Think of it this way. Have you ever seen a company use the same advertisement over and over again? Or, maybe a company who never changes their commercial for years? If you haven’t updated your website …

New Dentists – First Steps Toward a Profitable Practice

Sara Feipel Blog, Branding, Dental Coaching, Digital Marketing, Marketing, Patient Experience, Reviews 1 Comment

Congratulations, you are a new dentist! You have graduated, gained valuable experience, and now you are ready to open your own practice. As a new dentist, if you are unsure where to begin, you are not alone. Below are the first items you should consider before hanging-up the open sign. Unique Attributes For A New Dentist Begin to construct the …

Invest in Dental Marketing Budget

Dental Marketing Budget: How Much Should I Invest?

Lauren Tighe Blog, Marketing 1 Comment

Understanding how much to invest in your dental marketing budget for your practice is not as hard as you think. Dentists go to school to be dentists. We often hear dentists say that they don’t understand marketing and don’t know what they need to invest in. So, we constantly see dentists take the shotgun approach – meaning they take their …

Making an infographic

Infographics – Basic Steps to Begin Designing and Writing Today

Sara Feipel Blog, Branding, Content, Facebook, Graphic Design, Marketing, Social Media Leave a Comment

Sharing statistics about common ailments or treatments can educate your patients about the dental world. This may help them understand procedures or realize the gravity of a needed appointment. However, some statistics are read more than others based on their design. Statistics simply added to a social media post will generate less traffic compared to a well-designed infographic. Below we …

How to make a testimonial video

Using a Testimonial Video to Gain New Patients

Sara Feipel Blog, Content, Social Media Leave a Comment

Today’s online sphere demands engaging content. A testimonial video captures and holds audiences for a longer amount of time than written content or stationary graphics. Amplify your practice’s credibility through a testimonial video. Below are a few considerations before you find a patient and hit record. Technical Details After you have chosen the ideal candidate to feature in your testimonial …

Guide to Hashtags

Hashtag Guide- Why and What to Tag

Sara Feipel Blog, Digital Marketing, Facebook, Social Media 2 Comments

If you’re still baffled that the pound sign is now called a hashtag — it’s okay. Truly, internet speed is exponentially quickening. However, you can get ahead of the curve. Below are a few tips from our marketing experts of why and what to tag on social media. Why Hashtag Simply, a hashtag metastasizes a conversation. A conversation begins around …

SEO or Search Engine Marketing and Google AdWords

Search Engine Marketing & Google AdWords

Lauren Tighe Blog, Google AdWords, Pay-Per-Click, SEO Leave a Comment

In previous blog posts, we have talked about Search Engine Optimization (or SEO) which refers to any unpaid activities that result in higher rankings using various search engines. In this post, we are going to talk about Search Engine Marketing which is a method of marketing that businesses pay search engines to showcase their business through paid ads. First of …

Team Success

Employee Engagement & The Success of Your Practice

Lauren Tighe Blog, Dental Coaching, Patient Experience, Team Building

A recent employee engagement report revealed some shocking statistics. Only 32 percent of employees are engaged at work! What does a disengaged employee mean for your company? Loss of productivity is an obvious answer, but the loss of productivity goes beyond just that employee. Even the best employees can become frustrated with coworkers who don’t pull their weight, resulting in lack of …