Body Language

Use Body Language To Improve Communication in Your Dental Office

Sara Feipel Blog, Dental Coaching, Team Building Leave a Comment

In your practice, it is key to understand body language. This can not only improve the connection with your team, but it can also make your patients feel more comfortable. Simply, body language is everything that is not spoken. As people, we use this skill when we talk to others — even if we do not realize it. More specific …

Improve Your Front Desk to Improve Your Office

Sara Feipel Blog, Dental Coaching, Patient Experience, Phone Calls, Team Building Leave a Comment

Yes, the latest technology and skills can get your more patients, but if your front staff is not invested in your success it will be hard to grow. The front staff is usually the first point of contact for patients. Their point of view, attitude, and helpfulness reflect on your entire practice. So, they should put your practice in a …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 3 Comments

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

Dental Competitors

Four Ways to Distinguish your Practice from Dental Competitors

Sara Feipel Blog, Dental Coaching Leave a Comment

The dental practice down the street may act like dental marketing is easy, but it is not. No, it is far from easy. A quality brand takes months and years to build. To compete with the practice in town, you need a strategy. To start, read the tips below and you will be on your way to a distinguished practice from dental …

Acquire

First Steps After Acquiring a Dental Practice

Sara Feipel Blog, Dental Coaching Leave a Comment

First, everyone has a different experience. Some acquire a well-established practice while others acquire a practice with little to no online or community recognition. This may be your first practice or this may be your fifth. No matter the case, here are a few tips to start advertising your new practice. And by the way, congrats! 1. Employee Buy-in Your staff …

Marketing Budget

The Worst Advice we Have Heard About a Dentist’s Marketing Budget

Sara Feipel Blog, Dental Coaching, Marketing Leave a Comment

If a marketing budget sounds like a reward instead of a tool, stop right now. Grab a chair and let’s chat about your marketing budget. Really, it is not your, or anyone’s fault, but a marketing budget can sound far-fetched. Below are a few myths and their facts. Okay, let’s get started. 1. Myth: This is a dental practice, not a …

Call To Action (CTA)

4 Questions to Refocus your Call to Actions (CTA)

Sara Feipel Blog, Content, Marketing Leave a Comment

So, when a reader says “what now?” this is your cue. This is your golden ticket. Add your hook and pull them in. If you are a bit confused, that is normal. In the advertising world, the answer to “what now?” is the Call to Action (CTA). Typically, this is a short phrase of three to four words showing the …

metrics

Digital Metrics to Pay Attention to on Social Media – Awareness

Sara Feipel Blog, Marketing, Social Media 2 Comments

Likes and shares on social media only tell part of your digital story. This shows how a user engages with your content. For the whole story, you must look at the metrics. First, let your patients know you are on social media. Second, involve them with comments and likes. Then, push them to call. Lastly, ask patients to review! In …

team

Staff Strategies — Develop a Stronger Team

Sara Feipel Blog, Team Building, Uncategorized Leave a Comment

In your dental practice, management can make or break your office’s success. Make an environment that team members feel happy and safe within. This will help your team grow and thrive. Below are a few tips to help your practice prosper. 1. Team Bonding An activity such as a holiday party, a day at the escape room, or a lunch-in …

IGTV

Instagram Update: 1 Billion Users and IGTV – What Dentists Need to Know

Sara Feipel Blog, Digital Marketing, Social Media, Video Marketing 1 Comment

The way patients use media today is different from the way it was used 6 months ago. On June 20, 2018, Kevin Systrom, CEO of Instagram, introduced a new facet: Instagram TV (IGTV). Instagram is now the third largest social network, behind Facebook and Youtube. Thus, the social media giant should not be ignored. What is IGTV? Simply, you can use …