Phone with person using instagram

Why Instagram Cannot Be Treated Like Just Another Social Media Network

Sara Feipel Blog, Digital Marketing, Marketing, Social Media Leave a Comment

Instagram is as similar to Facebook and Twitter as the Sahara desert is to the Arctic tundra. Yes, both are deserts, but they both require different tools. You won’t bring a snow plow to the hot Sahara desert and, likewise, you wouldn’t bring shorts and a beach towel to the icy Arctic tundra. Thus, you shouldn’t use one set of …

Thanksgiving

4 Ways To Say Thanks To Your Patients This Thanksgiving

Sara Feipel Uncategorized Leave a Comment

Thanksgiving is this Thursday. Your office may not be open this week, but you can still say thank you to your patients. Here are four ways that you can give thanks to your patient in your office or online. 1. Thanksgiving Thank You Post Before or on Thanksgiving Day, post a thank you for your patients on your social media …

Email Marketing Computer

Dental Email Marketing: 7 Tips to Build Stronger Relationships with Patients

Maria Brooks Blog, Digital Marketing, Email Marketing, Marketing Leave a Comment

Running a dental office isn’t always smooth sailing. You must take into consideration every facet of patient relations. It isn’t a quick patient fix wherein you can send them on their way and expect to see them again and again. Your service transcends the four corners of your dental clinic and you may need to go above and beyond to …

Grow Your Practice

Grow Your Practice At A Beach Side Resort This Winter!

Sara Feipel Blog, Dental Coaching Leave a Comment

With the right tools, you can grow your practice. Many dentists find themselves stuck in the same cycle of high debt, low new patient count, and the same collection numbers. This doesn’t have to be you! In just one weekend, Vivid Progression will give you the tools you need to grow your practice. Are you ready? Below are a  few …

Body Language

Use Body Language To Improve Communication in Your Dental Office

Sara Feipel Blog, Dental Coaching, Team Building Leave a Comment

In your practice, it is key to understand body language. This can not only improve the connection with your team, but it can also make your patients feel more comfortable. Simply, body language is everything that is not spoken. As people, we use this skill when we talk to others — even if we do not realize it. More specific …

Improve Your Front Desk to Improve Your Office

Sara Feipel Blog, Dental Coaching, Patient Experience, Phone Calls, Team Building Leave a Comment

Yes, the latest technology and skills can get your more patients, but if your front staff is not invested in your success it will be hard to grow. The front staff is usually the first point of contact for patients. Their point of view, attitude, and helpfulness reflect on your entire practice. So, they should put your practice in a …

Dental Marketing Budget

Best Ways to Divide Your Dental Marketing Budget

Sara Feipel Blog, Digital Marketing, Google AdWords, Marketing, Website 1 Comment

Determining the amount to spend on a dental marketing budget can be overwhelming. But, the difficult part is knowing how to divide it. Should you spend more on Google advertising than offering discounts? Will you earn a return on investment if you allocate more money to your website or to social media advertisements? Just like anything in business, there is …

Dental Competitors

Four Ways to Distinguish your Practice from Dental Competitors

Sara Feipel Blog, Dental Coaching Leave a Comment

The dental practice down the street may act like dental marketing is easy, but it is not. No, it is far from easy. A quality brand takes months and years to build. To compete with the practice in town, you need a strategy. To start, read the tips below and you will be on your way to a distinguished practice from dental …

Acquire

First Steps After Acquiring a Dental Practice

Sara Feipel Blog, Dental Coaching Leave a Comment

First, everyone has a different experience. Some acquire a well-established practice while others acquire a practice with little to no online or community recognition. This may be your first practice or this may be your fifth. No matter the case, here are a few tips to start advertising your new practice. And by the way, congrats! 1. Employee Buy-in Your staff …

Marketing Budget

The Worst Advice we Have Heard About a Dentist’s Marketing Budget

Sara Feipel Blog, Dental Coaching, Marketing Leave a Comment

If a marketing budget sounds like a reward instead of a tool, stop right now. Grab a chair and let’s chat about your marketing budget. Really, it is not your, or anyone’s fault, but a marketing budget can sound far-fetched. Below are a few myths and their facts. Okay, let’s get started. 1. Myth: This is a dental practice, not a …